You’ll agree that every time a visitor to your website subscribes, it’s a moment to celebrate.
But are you actually treating that conversion with the proper respect it deserves?
I mean, are you just lazily delivering your new fan with a one-and-done “Thanks for signing up, here’s your content upgrade” email? Or are you treating every new subscriber like a VIP and dropping automated value bombs in their inbox every few days after signup?
Look, if you’re not using automated emails to educate, nurture and build trust with your new subscribers, you’re shooting yourself in the foot! Not only are you missing out on longterm sales, but you're also doing your new followers a huge disservice by not providing with them the in-depth content they came to you looking for!
Want to start treating your subscribers like VIPs?
I know you do so let’s analyze a simple, yet highly effective autoresponder sequence that delivers on the VIP subscriber principle. By the time we're done, you'll have a "paint-by-numbers" autoresponder template in hand to apply to your own business...whatever industry you’re in!
Read on to learn how Neville Medhora, the Kopywriting Kingpin behind the popular (10,000+ kustomer) Kopywriting Kourse, uses “Magical Email Slave Machines” to kultivate a massive online kommunity of true fans that buy the krap out of his online kourses.Added bonus: his emails will also teach you how to write better kopy...
Neville is a blogger, professional copywriter and info-product entrepreneur.
I first discovered Neville back in 2015 through some entrepreneurship videos he filmed with Sumo.com founder Noah Kagan. Being an aspiring copywriter and internet marketer myself at the time, that video content led me to Neville’s Kopywriting Kourse Blog.
Neville replaces a lot of his C's with K's as a wacky and unique branding strategy.
I think it's also a great example of how Neville polarizes his audience into either loyal fans who love his kooky style or unsubscribers who don’t appreciate his casual approach.
You can listen to Shane explain why such polarization strategies lead to more effective copywriting and irresistible offers here in this ActiveGrowth Podcast episode.
I subscribed to Neville's email list and received a series of 10 emails over the 3 weeks that followed, containing all sorts of valuable info about how to write better copy, grab and maintain a reader’s attention, and – I know this is super meta – use email autoresponders to boost conversions!
In fact, Neville jokes that these autoresponders are his “magical email slave machines" that work nonstop to make passive money for his “lazy bastard” self...his words, not mine. ;-P
Now, one reason I decided to analyze Neville’s Kopywriting Kourse autoresponder sequence is that it's a great case study for how to teach typically boring stuff in a fun way that ultimately creates a large community of raving – and paying – fans.
If you resonate with Neville’s writing style and content, you’ll find yourself dropping whatever you’re doing to read his emails, whenever they arrive in your inbox.
In our modern day email marketing environment, such an ability to leap out of someone’s crowded inbox and pile-drive them into your copy is a real success, right?
So here’s the deal.
Analyzing even a simple and linear email sequence takes a ton of work.
There’s a lot of copywriting elements and psychological principles at play that are easy to miss – especially if you don’t know what you’re looking for – so I’ve done all that heavy lifting for you.
I painstakingly deconstructed Neville’s original 10 autoresponder emails into an any-industry template to guide your own efforts to build a high-engagement sequence.
A screenshot of my email swipe file showing Neville's 2015 version of his Kopywriting Kourse autoresponder. Learn how to use Gmail to create your own email swipe file here. The 1st email in the sequence is at the bottom of this inbox image and the 10th email is at the top.
Unfortunately for the template I created from my email swipe file, Neville's Kopywriting Kourse autoresponder has evolved a lot since 2015. That means you can't get the same sequence of emails for your own swipe file simply by signing up for Neville's blog.
Of course, I won't be publishing Neville’s emails here, but I still recommend subscribing to Neville's Kopywriting Kourse Blog as it's an awesome copywriting resource.
Also, you can still get a few of Neville's original Kopywriting Kourse autoresponder emails in his current sequence if you sign up.
Just match the subject lines you see in my downloadable autoresponder template below with the emails you get from Neville to see if they're the same.
If you’re writing your first autoresponder series or want to improve an existing sequence, I recommend that you do the following to get your own up and running as fast as possible:
Just commit to writing one email per day for 5 to 10 days. That’s totally doable, right?
Neville is a master of what I like to call "quick and dirty" production value.
Instead of focusing his efforts on less important elements like time-consuming visuals or web design, Neville focuses on providing easy-to-understand, high value content to keep his new subscribers reading.
If you want to achieve Neville-level engagement with your own emails, make sure your autoresponder sequence delivers the following experience and copywriting elements to readers:
Now that you know what copywriting elements to pay attention to while writing your own email sequence, let’s take a look at my any-industry template based on Neville’s original Kopywriting Kourse autoresponder...
This post has a problem: it's too epic to be contained in a blog post. That's why we've created 2 PDFs for you, that you can download below. These are direct download links, not opt-in bait, so go ahead and grab them. The PDFs will be your guide to rapidly writing and launching your own Neville inspired autoresponder emails for your own business:
One of the biggest takeaways I want you to notice after reading through both the Kopywriting Kourse Template and the Thrive Optimize Autoresponder Example PDF set is just how subtle and soft the sales pitches are...virtually non-existent!
Yet this counterintuitive email strategy has made Neville a ton of passive income because he always puts teaching and delivering value first.
I hope you found this analysis of Neville's autoresponder emails helpful to write and rapidly implement your own high engagement autoresponder.
If you have any questions or comments about the template, my example emails or just general email marketing automation, ask away in the comments below!
Matt's a geologist turned online marketer and digital nomad. He's a Modern Manimal on a mission to cultivate a high-tech, hunter-gatherer lifestyle within our exceedingly domesticated world. When away from his tech, you can find him studying complex human movement through random play or practices like Aikido, AcroYoga and Barefoot Running.
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