Why You Should Publish Crappy Landing Pages

November 4, 2014 ​- 28 Comments

On the Thrive Themes webiste, I recently published some sales pages and landing pages that... well, let's just say they aren't ideal. They may not be catastrophically bad, but if I look at the best sales pages I've ever created and compare that to these new pages, a huge difference in quality is apparent. So, why did I publish these pages? And why am I recommend you do the same? Watch this video to find out if there's a good reason or if I've just gone mad:

So, a Funny Thing Happened...

I made this video, wrote this quick post and I was ready to publish it right away. But then I didn't. Not because of undue perfectionism (for once), but because it dawned on me that what I was talking about in this video was really, really important. And it was missing a practical part. It was all about what to do but not about how to do it. So I decided to put together a simple example of this principle in action... and I admit that I got a bit carried away with that. The result is an entire mini-course that I created, with practical examples of how to rapidly build "crappy" (actually quite decent) landing pages. Get it here:

Links & Resources

Thoughts or questions about this video? Let me know by leaving a comment below!

About ​Shane Melaugh

I'm the founder of ActiveGrowth and Thrive Themes and over the last years, I've created and marketed a dozen different software, information and SaaS products. Apart from running my business, I spend most of my time reading, learning, developing skills and helping other people develop theirs. On ActiveGrowth, I want to help you become a better entrepreneur and product creator. Read more about my story here.


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