In this episode of the IM Impact Podcast, Paul McCarthy and Shane Melaugh discuss business strategy and software development.
Why have we moved our focus from affiliate marketing to information products and now a mix of information products and lots of software development? And how can you go about creating your own software product? What lessons have we learnt in the process of creating several WordPress plugins and other tools?
Check out the video or audio below to find out!
I'm the founder of ActiveGrowth and Thrive Themes and over the last years, I've created and marketed a dozen different software, information and SaaS products. Apart from running my business, I spend most of my time reading, learning, developing skills and helping other people develop theirs. On ActiveGrowth, I want to help you become a better marketer and product creator. Read more about my story here.