Podcast Episode 4

Podcast Episode 4
In this episode of the IM Impact Podcast, Paul McCarthy and Shane Melaugh discuss business strategy and software development.

Why have we moved our focus from affiliate marketing to information products and now a mix of information products and lots of software development? And how can you go about creating your own software product? What lessons have we learnt in the process of creating several WordPress plugins and other tools?

Check out the video or audio below to find out!

Podcast Video:

Audio Version:

Click here to download this episode.

About the Author Shane Melaugh

I'm the founder of ActiveGrowth and Thrive Themes and over the last years, I've created and marketed a dozen different software, information and SaaS products. Apart from running my business, I spend most of my time reading, learning, developing skills and helping other people develop theirs. On ActiveGrowth, I want to help you become a better marketer and product creator. Read more about my story here.

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3 comments
Tom says September 8, 2012

Just a thought, if you want more people live on your podcast you need to post the notification a day in advance! I know I generally only check my e-mail once a day. So a three-hour window will probably never get me on the podcast live unless the timing is impeccable.

So I gather from the little hint at the end of the podcast that something big is coming down the road. Looking forward to it.

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Norm says September 7, 2012

Hello Shane,

Just a functional FYI suggestion. USians use 12 hour time. Believe it or not, some potential candidates won’t be able to xlate your times. I may be one of them. Ha! You might rewrite to Eastern, Central, Mountain, Pacific. For example, MT (My time) would be 2PM…

Norm

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