If You’re Too Comfortable, You’re Losing Out – Podcast Episode 19

August 3


It’s only human to always seek out the easiest, most comfortable path. Unfortunately, if you want to run an extraordinary business and live an extraordinary life, too much comfort is a clear sign that you’re doing something wrong.

How can you seek out the right kind of adversity? How can you make the distinction between grinding it out on your way to success vs. wasting your time on a hopeless project?

In this podcast episode, we dig into these topics and share our own approach to finding the right balance that keeps our business growing at a steady pace.

Podcast Video

[thrive_borderless type=’custom_code’]


Podcast Audio

Click here to download the mp3 file for this episode.


We’d love to know your thoughts on this episode, so go ahead and leave a comment below!

Shane's Signature

About ​Shane Melaugh

I'm the founder of ActiveGrowth and Thrive Themes and over the last years, I've created and marketed a dozen different software, information and SaaS products. Apart from running my business, I spend most of my time reading, learning, developing skills and helping other people develop theirs. On ActiveGrowth, I want to help you become a better entrepreneur and product creator. Read more about my story here.

​Related Articles

  • hey Shane

    Seth Godin is one of my favorite authors and marketing minds of this century… as he more than often thinks outside the box, and just look at how prolific this guy is – definitely he’s not living a comfort-centered life…

    Good podcast, keep ‘em coming my friend!

    “The ultimate measure of a man is not where he stands in moments of comfort and convenience, but where he stands at times of challenge and controversy.”
    ~ Martin Luther King, Jr.


  • The truth is that every good work requires money to start anything. Most people are new on internet. We also help other people build their own businesses and you cannot help but feel alone, Lost, and confused. You pay money and you never get anything back in return. You hear stories that never actually worked. How do anyone convince me that I wanted to do it on my own alone, the truth is that everybody has same promises and nobody is delivering.


  • Hi Shane & Paul,

    Interesting subject. The crux for me is that being creative negates the need to be competitive thus reducing adversity to manageable levels. In a nutshell, don’t compete but instinctively create values that people want and appreciate.


  • Great podcast guys! It reaffirms that the grind is worth it. Fortune favours the brave!


  • Hello guys,

    Those of us who make a success of business do so because we are all problem solvers. People who fail are not problem solvers.

    The one thing I want for my children is to give them the ability to solve problems like my father did for me.

    He was capable of giving me more pocket money than all the other kids but he actually gave me less. My problem was to find a way to get more money.

    I started my first small business at the age of six and my school head teacher phoned my dad to get me to stop selling stuff to other kids. My dad stood by me. That was my solution to the problem of too little pocket money and the kids who had more than me ended up giving it to me.



  • Awesome topic guys. I agree that breaking through the comfort zone usually bring with it positive and interesting results. One thing you did not really mention is that this comfort zone tends to get harder and harder to break through as you get older. So it pays to get in early and give it heaps while it is easy.


  • Loved it Shane! Keep up the great work! A couple of questions please:
    1. How do you sell your services to people you don’t even Know,one on one,when you are not a typical salesman?
    2. Isn’t good to have a diversification strategy also in business,meaning that if you have the help of another person maybe you can make 2 projects at the same time? Just to diversify the risks I say.

    Thanks for such an awesome podcast!

    Have a great day!


  • Why don’t you have a search bar on your site? Makes it very difficult to find specific information without search functionality.


  • This reminded me that you constantly need to push yourself out of your comfort zone in order to get results.

    Stay stagnant and you fall behind.


  • Good stuff! I like how you re-frame “working too hard” as learning experience to find out where your limits are, so you can stay within them thereafter. I never looked at it that way. My view was just negative – beating myself up for not being able to balance work & play…
    See you in Canada ;-)


  • Seth Godin wrote a great book called Free Prize Inside that inspired me to start up a couple of businesses, principles are very similar to Shane’s – just coming up with twists on already successful ideas.

    You don’t need to come up with the ‘new’ Facebook!

    Thanks Shane:)


  • I am older than you guys, but I am throwing myself into your challenge on the Yukon River next year, if you’ll have me. I truly need a new challenge in life, as I live in an area where challenges have become few and far between. I am ready and willing, plus you guys would be some great company!




  • {"email":"Email address invalid","url":"Website address invalid","required":"Required field missing"}

    ​Develop the Ultimate Entrepreneurial Superpower: Productivity!

    ​Countless "wantrepreneurs" fail to achieve their business goals - not because of a lack of knowledge, but because of a lack of productive, effective implementation. Don't be one of them.