Question of the week:

Are there any resources/products/blogs on the topic of non-SEO traffic generation that you can recommend?

 

Please leave a comment below.
Note that I don’t reply to all comments, but I do read them all. If I don’t reply to your comment, it most likely means that I agree with what you say and don’t have anything meaningful to add, myself. I appreciate and read all comments and your comments play an important part in what I write about, so keep them coming.
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  • Hello Shane,
    A good source of non seo traffic I like is eBay classified listings it costs $9.99 a month per listing and you can build a decent list from the traffic on eBay as most people go on there to buy unlike search engines where people go to find information. Another good source is to list your blog on amazons kindle platform and offer free acsess to your blog as opposed to charging for it . There are tonnes of other sources but I am in bed and typing on my iPhone so will wait for others to share ideas before I add more of my traffic sources on here .
    Take care and I hope this will help a few people.

  • Hi Shane,

    I’ve been working towards putting together a comprehensive product that covers this issue as I think people tend to forget about all the other ways to generate traffic that don’t have to involve SEO or even social media. Often these ‘forgotten’ sources of traffic are quick to setup, totally free, and provide direct targeted visitors.

    There are a lot more traffic sources than most people realize. Some of them would be relatively obvious but have just gone out of favor or fashion as the next new approach gets marketed to death.

    Since my planned product isn’t ready yet, my suggestion for some helpful information is Kim Roach. Her “Traffic Dashboard” product covers this topic to some degree and she has also previously released articles and reports covering this issue through her blog (http://www.buzzblogger.com/). Check out the articles in the ‘Traffic’ category for some great ideas.

    Regards,

    Tony

  • Hi Shane,

    The only source of traffic I can think of is Social Media. Facebook in particular. I know you are not the greatest fan of FB, but it offers a brilliant source of traffic. You can also get the most targeted traffic from it.

    I am doing big SEO campaigns to get ranked for my top keywords, but while busy on that FB is driving crazy amounts of traffic to my sites. And the conversion rates are good to as I only target users in my niches. From the app. 3 million FB users in my country I display FB ads to only 2000 users that match interests etc in my industry.

    Regards

  • Shane,

    You are thinking along the same lines that I am at the moment. Google is great but many times has shown us how difficult it can be to stay on top of the search engine results. When you are on a low budget free search engine traffic is an obvious choice and I think that is why it has become such a huge focus for all of us swimming the internet ‘ocean’ along with all the BIG fish.

    I do think, and have to agree with you, that as affiliate marketers, product owners etc we need to make sure we are not just relying on one source for our traffic. So, I have begun researching the net for alternatives. There are paid and free options but the one that is catching my interest now is media buying. It is a scary field to enter into because stories abound of people loosing their ‘shirts’ when getting into it.

    The idea is, when getting started in any field where you need training, is to find someone who can teach you the ropes. And that’s no different in the media buying arena. Maybe more important than getting into SEO to get free traffic. The stakes are higher but so are the rewards. I have discovered some one who knows their way around media buying and offers training at a very reasonable price. Here’s the link: http://bit.ly/end-the-google-dance

    I am going to be going through the material and reviewing what I have already learned from this source so I’ll be back to give some more input soon. It may not be for a few days but I know your blog isn’t going anywhere and I want to see what other people have got to say anyway.

    Thanks again for some great thought ideas in you latest Sunday Update.

    Graham

  • Here’s an idea:

    Build a good, authoritative Twitter account with lots of followers, and, whenever you have something that you want people to see, you send a tweet.

  • Yeah I’ve been thinking along similar lines…and Facebook is on my radar, but also more relation-ship building ideas.

    Forums for example. Or Guestblogging on high traffic sites, if you already earned the respect of the webmaster so you can do this. JV traffic is also likely a very good source, as might be ad-swap type stuff, if its niche related and you have something valuabe to offer to the list owner.

    Media buying feels attractive to me too, but I would want to know about the conversion rates of certain niches with certain demographics etc.

    Lots to choose from. Even this one: offline traffic! I think some folks are still using postcards with an attractive reason to visit a website.

    Lets see what you come up with in the future :)

    Jan

  • Marlon Sanders Traffic Dashboard comes to mind and a current WSO called Insane Social Traffic by Lester Lim.

    Frankly tho’ I’m still struggling to get on top of SEO!

  • Shane,

    In some ways I think you mentioned a basic formula within the video. You mentioned the various methods you have been using for traffic generation, so from webinars to email etc.

    It seems to me the main point from this is actually going to where the traffic already is rather that waiting for people to stumble across us via the search engines.

    So for me I look for ways to go to the current high traffic places and draw as much of the traffic I possibly can. So rather than going to the wrong places, follow the crowd and see where we can get attention this way.

    Chris

  • Shane, recently I put a classified ad in Entrepreneur Magazine both the paper magazine and online, and I’ve been getting some calls, mostly from people that are involved in Network marking, MLM, or multi-level marketing. Bluesearchmarking.com is now ranked at 208,000 on alexa, and get’s about 2,500 unique visitors per month. Not bad, especially for a site that was built in March of this year.

    I have 10 years experience in internet marketing, and just started my own company this year. While I have a lot of experience cold calling, I’m looking for new ideas on attracting customers.

    I’m a huge fan, and please let me know what you think.

    p.s. Love SEcockpit, however it’s a shame that I can’t export that data with that tool.

  • Hi Shane,

    Kim Roach did Traffic Dashboard last year, which had quite a few ideas on driving traffic that I had never considered.

    Cheers

    Sandy

  • I do wonder whether it’s getting harder for people to make money as affiliates using SEO as the main strategy.

    For established affiliates I see no issue as they will already have web assets that can be leveraged. For newer affiliates I think it’s going to get ever tougher to win through.

    From a personal perspective I now focus on local and offline businesses and use a range of strategies, tactics and models to help a business.

    My preferred model is to share the outcome with the business owner. For example I might well use web sites and use SEO traffic but I will own these websites and will continue to build them and make them tougher to dislodge.

    Once you start talking to business owners there’s all sorts of angles that could be utilised. You can use offline advertising and drive people to easy to remember url’s. You can joint venture or use strategic alliances.

    The model I’m adopting is based on separating the sales/frontend from the delivery of the service. Obviously they are connected but in my case I will own the sales and marketing front end + have a handle on the back-end. The business owner will still deliver the service/product but will not need to concern themselves with getting visitors or at least not so much.

    There’s a lot of scope that presents itself when you tweak the model.

    Regards

    Steve

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