Marketing vs. Authenticity

In today’s post, I want to share a video with you and I hope that you’ll share your thoughts with me after you’ve seen it. You see, this is very much a work in progress. It’s probably one of the least planned and least professionally made videos I’ve ever published, but the subject is one that’s very important to me and about wich I just needed to share some thoughts.

What it really comes down to is that I’m working on finding a way to bring good, solid marketing skills and authenticity, honesty and integrity together in my marketing messages.  Watch the video below to see exactly what I’m on about:


So, what are your thoughts on this? Of all the marketers you know, how many of them are closer to the "marketing machine" end of the scale and how many are more authentic?

And from which of those have you bought more?

I'd love to hear what you have to say, so leave a comment!

Cheers,

About the Author Shane Melaugh

I'm the founder of ActiveGrowth and Thrive Themes and over the last years, I've created and marketed a dozen different software, information and SaaS products. Apart from running my business, I spend most of my time reading, learning, developing skills and helping other people develop theirs. On ActiveGrowth, I want to help you become a better marketer and product creator. Read more about my story here.

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