How to Turn Shipping Frequently Into a Habit
Now we're getting into some really interesting stuff: the idea for this lesson is to give you the tools you need to turn high productivity and shipping into a habit. That means you'll do it more often, better and more easily.
Recap: The Rider & The Elephant
The first thing we need to understand about making this work is the model of the rider and the elephant.
The rider is the part of your brain that you identify as yourself. It's your inner voice, the part of you that plans ahead, thinks rationally and makes decisions.
The elephant is the other part of your brain. And it's the much bigger, much stronger part. The elephant acts on instinct. It's main focus is survival and reproduction and it's where the fight-or-flight response comes from.
If the rider has one idea and the elephant another, the elephant always wins. This is why willpower and "just do it!" don't work.
Recap: 3 Part Habits
The second thing we need to understand is that any real habit - a habit that's truly ingrained and happens "automatically" has 3 parts to it:
- The Trigger
- The Action
- The Reward
Why is this important?
Because we mistakenly always focus on just the action. But unless you become aware of your triggers and rewards as well, you can neither change your current habits nor form new ones.
The trigger can be anything internal ("I'm bored") or external (your phone vibrates). The action is whatever you do in response to the trigger (reach for your phone) and the reward is what happens as a result of the action (you see your notification and relieve the tension of not knowing what's going on).
Create a Productive Work Habit
At least once every working day, create one hour of distraction free work during which you focus entirely on one important, high leverage task for your business. Even if you do this only for one hour a day, if you pick the most important task and do it consistently, this will lead you to make more productive progress than most people do all day.
Lower the Diving Board
Big tasks can be difficult to start on and this leads to procrastination. To overcome this problem, apply the "lower the diving board" method.
Design a Productive Environment
One of the biggest insights from the last decades of social sciences is that our environment is hugely important for our behavior. We may like to think that we are always the same person and will therefore always make the same choices. But the truth is: we think differently and act differently, depending on our environment.
For your productivity, you can use this to your advantage, by creating a highly productive environment for yourself.