How to Beat Procrastination by Perfectionism
Sometimes, the problem with shipping is that you can't get started. But sometimes, the problem is that you do a lot of work, but you can't get finished. You never feel like your product is good enough, so you keep working, tinkering, tweaking etc.
This is a big problem and a very common form of entrepreneurial procrastination. Here are the steps you can take to prevent it:
Personal KPI: Change What You Measure
A KPI is a "key performance indicator" - it's what you choose to measure your progress by. The problem is, if you don't carefully pick your KPI, if you just measure your progress by the obviously available indicators, you're setting yourself up for failure.
We change what we measure, whether we try to or not. By focusing on and measuring the right things, you make it much easier for yourself to make real progress towards your goals. And as you make more efficient progress, you'll find it easier to actually ship what you're working on.
Focus on Output & Quantity
The problem with procrastination by perfectionism is that you're focused on the wrong thing. You're placing your focus on the immediate, short term outcome. Instead, you should reframe and focus on the longer term goal of getting really good at what you do.
I can't overstate how important it is to start producing at quantity.
Shift Your Focus from You to Your Audience
It's easy to get stuck in procrastination by perfectionism when you're worried about yourself. Worried about how people will judge you, worried that you're not good enough to teach something or create a product, worried that your product won't succeed if it's not perfect etc.
It can be transformative to shift your focus to your audience - to other people - instead.
Get Someone Else to Launch for You
Do you enjoy creating your product and making it better and tinkering away at every possible detail? Would you much rather keep tinkering than launch your product and do all the marketing and sales stuff?
In that case, teaming up with someone, so you can be the creative and they can be the marketer could be the perfect solution for you.
There's no action step here, because if you don't already have a person to work with, summarizing how to find a good partner for your business would take up more space and time than we have, here (may be a topic for future courses and podcast series, though). If you already do have someone you can work with, it's simply a matter of delegating. Even if neither of you are experienced marketers, simply splitting the responsibilities will help make this happen. If it's one person's job to launch and market the product, it makes shipping a lot easier.