For my first product review, I chose Confessions of a Lazy Super Affiliate by Chris Rempel. In this article, you will find my in-depth analysis of this ebook and learn everything you need to know to decide whether it’s worth trying for you or not. Read on for all the details.
First of all, let me address the question “why this?”: Confessions of a Lazy Super Affiliate or “Lazy Affiliate” as I’m going to refer to it as, is not the newest or hottest or most hyped get-rich-quick program out there. I will be going after the “classics” and the super-popular products for the RQR reviews, but I always want to feature smaller, less known products as well. Lazy Affiliate caught my attention because it looked particularly reasonable. It’s reasonably priced and the sales page is pleasantly un-hypey. I like that, so I decided to give it a shot.
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This ebook is split up into six chapters, each building on the previous one. It’s mostly content, with just a little bit of introduction in the beginning and a short motivational “get-your-ass-in-gear” rant at the end. So, right off the bat I can tell you that you’re getting mostly content (and that’s a good thing).
What’s it About?
All the methods described in Lazy Affiliate are aimed at generating organic traffic. Mostly, this is free, but some paid services are recommended along the line so it would be wrong to say it’s all about “free” traffic. The ebook covers a very wide range of subjects, starting out with how to pick products and keywords and ending with how to build your affiliate marketing sites into a huge Internet marketing empire.
The subjects covered are:
- Product selection
- Keyword research
- Setting up affiliate sites
- Testing your conversion rates, effectiveness of campaigns etc.
- A little bit of sales-copy how-to
- List building / e-mail marketing
- Several different techniques for link-building and traffic generation, including potentially “viral” methods for rapidly spreading your links and gaining visitors. This is the part that gets the most emphasis.
- Some SEO basics
- Some product creation and promotion (i.e. creating and selling your own product)
- Techniques for getting more out of campaigns that are already working
- The big picture of building a “marketing empire” to dominate a niche
- Plus some assorted do’s and dont’s here and there
As you can see, a very wide range of topics are covered in the Lazy Affiliate ebook. Now, if you look at the list of topics and then look at the number of pages this book has (see table above), you’ll see a bit of a problem right away. Covering a dozen subjects in the span of roughly sixty pages means that either the author is excellent at absolutely nailing the essentials for each topic or that some topics are not discussed in much depth. Unfortunately, in this case, it’s the latter.
What struck me as strange is that, several times in the book, I came across sentences that went something like this:
There’s a lot that I couldn’t cover here…
I just wanted to briefly touch on the two types of strategies that are most-effective…
[This topic] is something I can’t really comprehensively cover in a few pages – or even a reasonably sized book.
Wait a minute! Why can’t you cover that other stuff? What’s holding you back from going into more depth, here? Is you ebook running out of pages? Often, while reading through the manual, it just felt like some very interesting subjects were brushed over much too quickly and the reason why they weren’t elaborated was never clear to me.
I personally liked the first few chapters, where Chris Rempel explains his method of finding products and customers, the most interesting. There is definitely some very good advice to be found on those pages. I had the impression that the information-density thinned out the further the book progressed. By the end, some very complex themes are just briefly touched upon.
There’s another bit of good news/bad news that I want to mention: Throughout the ebook, a hypothetical campaign for selling registry cleaner software (check Clickbank for numerous examples of these) is used as an example. On the upside, it is very helpful to have such a tangible example. It’s much easier to imagine how each method can be applied this way.
On the downside, I found that the book leans too heavily on this example. Many of the methods described seem to be especially suitable for a registry cleaner or error-fixing type software and it’s not always clear how these methods could be translated for other, non-software related markets. It would have been great if some examples for completely different products would have been given as well.
Sales, Sales, Sales…
When you buy the Lazy Affiliate, you will be sold to. First of all, there’s an immediate upsell, offering two different products (one “bonus package” with more ebooks and website templates for $67 and a personal consultation offer for $197). I’ve explained here why I’m not a big fan of this kind of thing, though I have to say that I think the consultation offer is a “valid” one. You don’t expect that kind of thing to be included in the ebook and it is a real upgrade to the initial offer. The page these two offers are presented on uses a fake time constraint: The customer is told that this is a “one time only” offer. It isn’t, of course. You can navigate to that page anytime you want to.
The ebook itself contains ten different affiliate offers (i.e. products that Chris Rempel “recommends” and when you buy them through the links in the ebook, he’ll get a commission). There’s nothing fundamentally wrong with such offers and I found most of them to be relevant – no unrelated affiliate links were crammed in. Ten offers on sixty pages is a bit much, though. You can also see why, as a general rule, I don’t buy recommended, paid software and services that I encounter in the products I test. If I decided to implement each one of the recommended tools in the book, it would set me back by around $500 including some recurring costs from subscription deals.
Having said that, the selling done in the book is never pushy or annoying. There’s none of that “you must act on this right now, otherwise you will fail miserably for the rest of your life!!!” that I encounter all too often in online sales-pitches.
Let’s take a look at the ratings in detail.
The Fluff-o-Meter is right in the middle between fluffy and to the point. On the one hand, there is very little padding in the text. There aren’t many repetitions of the same statements, and almost all of the text is about delivering information. On the other hand, however, the information provided is mostly very vague. I missed any kind of real, step-by-step instructions in this book. Most of the advice takes the form of “do this, then do that”. I would have liked to see something along the lines of “here’s how to do this: step 1 …”.
To name an extreme example, at one point the author states that you should “learn the ins and outs of programming” and hire a programmer to build an application for you. He does this in one paragraph. No word on how I might go about this.
Sure, I know it’s possible to take a piece of advice like that, hit up Google, check out some forums, find out what I need to know about app programming, find out what the best sources for hiring programmers are and how to set up a project like this and then get on with it. But I’m not paying 30 bucks for an ebook to read up on “tips”. I want the information already assembled and actionable.
As a final example, at one point in the ebook you are told that you shouldn’t use WordPress for your affiliate sites. No alternatives are offered, it’s simply implied that you should build the websites yourself. It’s also not explained why WordPress should be avoided, what CMS one should use instead, or where to find more information.
It’s all information but the information is vague.
My inbox has remained fairly unharmed after signing up for Lazy Affiliate. Right after the purchase, you get one motivational mail that I really liked and that seemed very sincere. I only got two further e-mails since. Once of them contained a link to a helpful video plus a sales-pitch and the other one was just a sales-pitch. Not too bad, so far.
I will update this section and the rating (if necessary) in a few weeks time.
Inbox spared, only one sales-pitch recieved.
There isn’t much scammyness to this product. As mentioned above, there are instant upsells and quite a collection of affiliate links in the ebook. The sales-page also over-promises regarding the “hands-off” factor. The customer is given the impression that the system is very easy to implement and that it should have some automatic quality to it. Ultimately, the “hands-off” part only applies once you’ve built your marketing empire and can afford to outsource most of the work.
That’s really the extent of the scammyness here and compared to many of the products out there, it’s pretty tame. So I give it a two out of five on the Scam-Scale.
Instant upsell and some overpromise, but that’s it.
Overall, I rate this product a 2.5 out of 5. Quite simply, what I’m seeing in this product is a balance of strong and weak points. Or, to put that differently, Lazy Affiliate doesn’t do anything wrong, but it fails to do what it does “right enough”. I actually think that there is a certain type of market and a certain audience that this ebook is perfect for, but this is not clear when you buy it. The sales-page doesn’t target a specific sub-niche of Internet marketers, so many will probably make a purchase that isn’t suited for them, with the Lazy Affiliate.
This is for you if:
- You already have some experience with affiliate marketing
- You can set up websites and know some basic programming (html)
- (Optional) You are promoting or would like to promote software
- You want a general guide to help you get more out of your existing campaigns and take them a step further
This is not for you if:
- You are completely new to online marketing
- You are looking for very precise, step-by-step instructions
- You’ve never built a website before
As you can probably tell, i wasn’t especially taken with Lazy Affiliate. It does offer some really strong advice on picking profitable products and finding good keywords and there are a lot of very, very useful nuggets of information here and there. In fact, one of the main methods described for driving traffic really is very original and I’ve never encountered this method anywhere else. So, there’s potentially some really good stuff in this product. I simply would have wanted to see more concrete, easy-to-follow instructions on how to implement these methods.
I think this book could have been much better and more useful if Rempel had written 60 pages just on market-research, customer-profiling and his one unique strategy for building traffic and backlinks and really gotten into it. The way it is, the book describes the possible path from your first little affiliate offer to a huge money-making empire in far too broad strokes.
This book can be a useful general guideline for anyone who already has some experience with Internet marketing under their belts. A beginner looking for some step-by-step guidance will not find it here.
Finally, let me state that I believe Chris Rempel actually had good intentions with this product. I think he really does want to help people make money online. He just didn’t quite nail it with Lazy Affiliate. Since I found many of the ideas in the book quite promising, I’ll be on the lookout for more Rempel products and consider reviewing a different one in the near future.
If you are interested in purchasing Confessions of a Lazy Super Affiliate, follow this link.