AdSense Challenge – Part 5

We’ve come a long way already, with this AdSense Challenge. And quite a few of those who joined are already reporting that they are starting to see traffic and have gotten their first few clicks. Today, the new task is pretty simple: We’re going to expand.

Whether or not you’ve already seen success with the site you’re working on, the next step is to set up a second site, with a different topic and a different keyword group. This second site doesn’t need to be promoted heavily (yet) and we won’t necessarily put loads of content on it (yet), but just to make sure the domain is registered and there’s a site sitting there, accumulating age and ready for an SEO push when we are, makes a big difference. This site can either be the next step to ramping up your income, or it can be a “backup” site in case the first one doesn’t quite work out, for some reason.


Set up your new site.
Get the second keyword group we created in part 3 of the challenge. If there’s one available, get an exact match domain for one of the keywords. Otherwise, just get any fitting domain name. Install WordPress, install a fitting theme (AdSense optimized themes here) and set up AdSense.


Post 3 articles or pages.
For now, that will be enough. And the articles don’t have to be particularly long or brilliant, either. Just put a little bit of content on there for the search engine bots to chew on.


Get it indexed.
Just like last time around, run your new site through the IM Talk website submitter to get it indexed. After that, you can just leave the new site be and get back to promoting the original site. Even just by sitting there for a few months or weeks, the site is accumulating a bit of age and that will help with rankings, down the road.


Keep up the grind.
Obviously, we’ve still got the link-building grind going from the last few parts of the series. Keep that up and keep promoting your main keyword for the first site. Once you reach the top three spots for that keyword, move on to the second keyword on the same site and promote the page you’ve optimized for that keyword. Again: Whatever you do, do it consistently.

Time: One week (7 days) for all the steps above.

All the best,

About the Author Shane Melaugh

I'm the founder of ActiveGrowth and Thrive Themes and over the last years, I've created and marketed a dozen different software, information and SaaS products. Apart from running my business, I spend most of my time reading, learning, developing skills and helping other people develop theirs. On ActiveGrowth, I want to help you become a better entrepreneur and product creator. Read more about my story here.

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  • jan says:

    Hi Shane,

    I’m not sure about the IM Talk website submitter. The sites I’ve used it for do not rank well. Most other new sites do rank faster and better. Not sure if it’s the website submitter or the competative keywords.


    • Shane says:

      I haven’t seen any correlation like that for my own sites. If you’re worried about the amount of links it creates, just be aware that while it attempts 2500 submissions, only a couple hundred actual backlinks are created.

  • Chris says:

    Hi Shane,

    I have been following along with the Adsense challenge and have recently decided i am going to join in on the challenge (even if i play catch up). I have also now purchases a copy of A100K.. I’m in!!!

    I totally get the site structuring and also the way to go about the whole challenge. I am raring to get started and build now!

    However, there is one thing i struggle with, or at least i’m over thinking it. This is the actual keyword selection. I just cannot seem to find niches to go for, by this i mean ones which will fit the criteria of 2400 exact and $1 or more.. I’m stumped. I have searched so much, i think my ip has been blocked. :-(


    • Shane says:

      I know, it can be difficult. Before you get too frustrated, just pick some keywords that are the next best. Especially if you find some longer-tail keywords that may get low traffic, but are relatively easy to rank for, just go for ’em.

  • Dave says:

    Thanks Shane

    I’m still trying to follow the AS100k recommendations, and also the Challenge goals here as your path definitely fills in a few gaps for me on just what to do next. Appreciate that more than you know …

    Last week was a bit tough time-wise, but things are moving forward. Have a couple Web20’s up, I’m registered and have articles live on a couple new article sites I never paid much attention to in the past, and google has even blessed me by indexing 12 of the 21 available sitemap pages. Received one stray click (probably from an article submission), but the site isn’t ranked yet … which will come with more link building.

    Got the second set of keywords, 4 articles are done and I’m ready to go live … as soon as I can find a few uninterrupted minutes to do that …

    Onward and upward!

    Thanks Shane

    • Shane says:

      Hi Dave,

      Sounds good! By the way: I’m still not ranking for any of my target keywords, either! It looks like the keywords I picked are slightly tougher than I expected. That, plus I’ve been gettig distracted with too many other link-building projects. Gotta focus more on my AdSense site. But I know I’ll get there eventually. :)

  • Jim H. says:

    Hi Shane,

    I seem to be running a week behind on the Adsense emails so I posted my most recent update as a comment to Part 4 …



  • Chris says:

    Hi Shane,

    As an update to my previous reply on this post, i an now giving you an update.

    I have now registered and built content into my site. I have added a few articles already and some to drip feed in.

    So i am well underway now.. Just the backlinking and ranking now!! :-)

    • Shane says:

      Awesome! Keep rocking and let me know when you get the first click! :)

  • George says:

    Good stuff Shane!

    I recently stumbled onto your offers and unique approach of helping those that follow your NO BS steps to sucess in building a profitable online presence. I have to admit I was and still am a little reluctant to fully take the plunge. I am still researching you, your methods, and followers to determine if they are REAL…..I am not disappointed yet.

    I will keep you posted of my next steps.

    Thanks for the no BS approach.

  • Michael says:


    Your clarity and attention to detail is much appreciated.

    My BS meter never even wiggles when I’m reading your material!


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