For the past 7 years, I've been living as a digital nomad. Unlike most digital nomads, I travel with heavy luggage, primarily dedicated to video gear.
There's a specific reason why I put up with lugging so much stuff around - and why I wouldn't recommend doing this in most cases.
Video marketing and video content creation have been important to my work for a long time. Besides that, I enjoy making video content and I enjoy learning this craft and getting better at it.
This could be reason enough to justify the expense and hassle of lugging around a suitcase full of camera gear. But even if you have ambitions as a video creator or a filmmaker, I wouldn't recommend you start out with a setup like mine.
The approach I recommend to almost everything related to entrepreneurship is a combination of rapid implementation and essentialism.
Following these two principles, you can deliver a lot of work, at a high level of quality, rapidly and you make rapid progress in your own learning and skill development. It may seem like a compromise in quality at first, but that's a misconception.
For video marketing, this translates to the following:
In other words: do what you can, with what you have. And do lots of it.
Starting small comes with a great advantage: it makes you resourceful. You have to find ways to make things happen, without access to expensive gear. This usually sparks creativity.
Plus, building up your gear step-wise makes you more versatile. I'm grateful for all the camera gear I have now and all the things it enables me to do. I'm also grateful that I'm not dependent on this gear. I can make good videos using just my phone or a simple camera like a GoPro. I can use more advanced camera gear and I can use everything in between. The same goes for lighting, editing etc.
For those who are interested, here's the gear list of what I currently travel with:
As you can probably guess, this is a setup that's as expensive as it is heavy. The cost is spread out over many years, though. Just like my skills and experience, I built this kit up over a long time. And as I mentioned above, I wouldn't recommend jumping and buying all this stuff right away, to anyone.
The main takeaways for today's post are about skill development and resourcefulness. Here's a challenge that will give you a boost in both of those areas: choose some type of creative work you already do for your business - be it writing content, creating videos, recording podcasts or anything related - and challenge yourself to do it with restrictions.
Restrictions such as:
These are creative constraints. Stick to the challenge and you'll see that it pushes you to be more creative and more resourceful. And you might learn something invaluable that you'll bring back into your regular process, after the challenge.
What do you challenge yourself to do? Leave a comment below letting me know.
I'm the founder of ActiveGrowth and Thrive Themes and over the last years, I've created and marketed a dozen different software, information and SaaS products. Apart from running my business, I spend most of my time reading, learning, developing skills and helping other people develop theirs. On ActiveGrowth, I want to help you become a better entrepreneur and product creator. Read more about my story here.
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