For the past 7 years, I've been living as a digital nomad. Unlike most digital nomads, I travel with heavy luggage, primarily dedicated to video gear.
There's a specific reason why I put up with lugging so much stuff around - and why I wouldn't recommend doing this in most cases.
The Step Ladder of Skill & Resourcefulness
Video marketing and video content creation have been important to my work for a long time. Besides that, I enjoy making video content and I enjoy learning this craft and getting better at it.
This could be reason enough to justify the expense and hassle of lugging around a suitcase full of camera gear. But even if you have ambitions as a video creator or a filmmaker, I wouldn't recommend you start out with a setup like mine.
The approach I recommend to almost everything related to entrepreneurship is a combination of rapid implementation and essentialism.
- Rapid implementation means focusing on shipping - focusing on getting things done and delivered as quickly as possible.
- Essentialism means clarity about what truly matters and focusing on that. It means spending time doing the things that make the biggest difference.
Following these two principles, you can deliver a lot of work, at a high level of quality, rapidly and you make rapid progress in your own learning and skill development. It may seem like a compromise in quality at first, but that's a misconception.
For video marketing, this translates to the following:
- Use the simplest, most convenient video gear available to you (e.g. your smartphone) to record videos.
- Focus on creating good content, rapidly.
- Upgrade your gear only with things that make a big, noticeable difference to your end goal (e.g. teaching something valuable to your audience).
In other words: do what you can, with what you have. And do lots of it.
Starting small comes with a great advantage: it makes you resourceful. You have to find ways to make things happen, without access to expensive gear. This usually sparks creativity.
Plus, building up your gear step-wise makes you more versatile. I'm grateful for all the camera gear I have now and all the things it enables me to do. I'm also grateful that I'm not dependent on this gear. I can make good videos using just my phone or a simple camera like a GoPro. I can use more advanced camera gear and I can use everything in between. The same goes for lighting, editing etc.
The Gear List
For those who are interested, here's the gear list of what I currently travel with:
- Sony A7III
- Panasonic GH4
- Sony 90mm F2.8 Macro
- Sony 24-105 F4
- Helios 58mm F2 + adapter
- Olympus 45mm F1.8
- Sigma 30mm F2.8
- GoPro Hero 7
- 2x Travel Tripods
- Zoom H2n
- Giant Squid Lav Mic
- Rode SmartLav+
- LED lightpanel
- Travel Lightstand
- Memory cards, external hard drives, batteries, chargers, cables, a chunky laptop etc.
As you can probably guess, this is a setup that's as expensive as it is heavy. The cost is spread out over many years, though. Just like my skills and experience, I built this kit up over a long time. And as I mentioned above, I wouldn't recommend jumping and buying all this stuff right away, to anyone.
The Resourcefulness Challenge
The main takeaways for today's post are about skill development and resourcefulness. Here's a challenge that will give you a boost in both of those areas: choose some type of creative work you already do for your business - be it writing content, creating videos, recording podcasts or anything related - and challenge yourself to do it with restrictions.
Restrictions such as:
- Do it in half the time it usually takes you.
- Do it with half the budget you usually have for it.
- Do it without most of the gear you usually use for it.
These are creative constraints. Stick to the challenge and you'll see that it pushes you to be more creative and more resourceful. And you might learn something invaluable that you'll bring back into your regular process, after the challenge.
What do you challenge yourself to do? Leave a comment below letting me know.