Tag Archives for " video "

Why You Should Make Your Customers Feel Like They’re Buying a Ferrari

There’s a certain mistake I have seen far too often, on far too many websites and it has to do with how you make your visitors and customers feel.

The best way I can explain this is with an analogy. Watch the video below to see what buying a luxury sports car has to do with your website and your online business…

Continue reading

4 Steps to Creating Value Packed Content

Make Value Not Fluff

In any material about content marketing or blogging, you’ll find a lot of talk about creating highly valuable content. But what exactly does that mean? How exactly do you make your content highly valuable and avoid creating “fluffy” content?

In this post, you’ll discover an actionable 4-step system to make your content more valuable and more useful for your audience.

Continue reading

Why Bigger is Not Always Better in Content Marketing

If you do content marketing, I’m sure you’re all too familiar with the importance of writing “epic” content and delivering massive value in your blog posts, videos, podcasts and more. In pursuit of ever more awesome content, I ended up making a critical mistake – and you might be making it too.

Check out this short video to see what the mistake is and how to fix it:

Continue reading

This 5-Minute Video Will Solve Your Overwhelm Problem

Do you ever feel like your business is turning into a monster and trying to drown you in a flood of work? Ever felt overwhelmed with just too many tasks and too many things that need to get done?

As an entrepreneur, your answer might well be: “story of my life…”

In today’s quick video, I present a simple method that can clear the overwhelm. Warning: you might not like it (but it does work very well).

Continue reading

Your Offer Isn’t Specific Enough

Sometimes, your brain and your human intuition are your worst enemies. Too many mistakes are made because something seems right, but turns out to be wrong.

And unfortunately, the very site you’re looking at right now is an example of what not to do…

Watch today’s video to see what this big mistake is and how to avoid it:

Continue reading

Lessons from Our Most Successful Launch – Part 2

After last week’s unveiling of the “dark side” of a highly successful product launch (see here), this week we are presenting the second part of the lessons learnt from the Thrive Themes launch.

Listen in to learn everything about our launch funnel, the strategy we set up for the launch and our “secret” to getting affiliates on board. Plus, we answer more of the listener questions sent in by you.

Continue reading

Lessons from Our Most Successful Launch – Part 1

In February, after half a year of development, we finally launched our latest and most ambitious project: Thrive Themes.

The launch lasted for 10 days only and was the most successful one I’ve ever been involved in. In this and the next podcast episode, we discuss exactly what happened behind the scenes, what we put in place to make the launch as successful as it was and give you a look at the “dark side” of things, that no one ever talks about…

Read on to watch or listen to part 1…

Continue reading

Building a Software Product Empire with Mark Thompson – Podcast Episode 24

In today’s podcast episode, Mark Thompson shares the story of how he went from tentative first steps in product creation to owning something of a software product empire today.

How did he reach a large audience with his very first product, before anyone knew him and before he had an audience and reputation of his own? How did he manage to pull off a long series of new product releases, each one selling in the thousands of copies? How can he produce high quality software products in such quick succession?

Listen in to discover the answers to these questions and more…

Continue reading

Follow this Formula to Increase the Value of Everything You Do – IMP#23

After years of experience with building online businesses and many partnerships with other entrepreneurs, I’ve started seeing patterns emerge. One of these patterns I rely on so often, that I’ve turned it into a formula:

S + S + WE = V

In today’s podcast episode, we take a look at what this formula is about and how you can make use of it to massively increase the value you provide in your business.

Continue reading

Double Down: The Year 2013 in Review

With another year gone (surprisingly quickly, I might add) it’s once again time to look back and extract the most valuable lessons from the past 12 months. As every year, things went differently than expected. At times it was challenging, at times thrilling and at times frustrating – but certainly never boring. In today’s post, I want to extract the most important and most valuable lessons from everything that happened in 2013.

Did my big gamble from the year before pay off? Did I end up losing all my money again? Am I getting any closer to achieving my overly ambitious goals?

Read on to find out…

Continue reading

Are You Ignoring the First and Most Vital Conversion?

The purpose of your website is to bring you more business. Because of this, you’re most likely to focus your time and attention on the end of the funnel – the part where you make money.

As important as it is to optimize those last steps in the funnel, it can also be a dangerous distraction from what might be the most important conversion your website has to achieve.

Watch the video below to see what this most important conversion is and discover 5 simple steps for optimizing it:

Continue reading

3 Core Marketing Principles

There are certain fundamental principles in marketing that don’t change, no matter what you market, who you market to or what media you use. When we focus on the nuts and bolts of our particular marketing efforts – optimizing content, writing sales-copy, creating e-mail follow-ups etc. – it’s easy to get lost in details and forget about what really matters.

Here’s a short video, detailing what I believe are three of the most important, core marketing principles that can help you get more sales, more clicks, better conversions, or whatever it is that you are aiming for. What’s more, you can apply these principles straight away and test them out for yourself in the very next piece of content you create.

Here are the three core marketing principles:
Continue reading

1 3 4 5 6 7 10
>