If you sell information products (which is something I recommend you do) and you also do content marketing, you'll inevitably face a dilemma. On the one hand, it's your business to sell your know-how and expertise and on the other hand, giving information away for free is how you can attract an audience.
How can you know what to give away and what to charge for? And if you give away too much, will anyone still have a reason to buy from you?
Watch the video below to see my simple solution to this problem:Continue reading
As an entrepreneur, you have one job: conjure a working, profitable business out of thin air.
But while most of us can work hard in short bursts, how can you stick with it for the long run? When the excitement of starting a new business has worn off, how do you keep motivated for the day-to-day work?
That's what we're answering in today's video...Continue reading
It's a simple and straight forward question - and one that is asked often: how to make money from a blog?
In today's post, I give my usual style of unconventional and strategic answer to this question.
By the end of it, you may not be swimming in passive income, but you'll have a perspective that allows you to see through a lot of marketing talk around the topics of blogging and passive income.Continue reading
In the last post, I introduced the concept of Hustle Mode - a state of extreme focus that is necessary to get a new business off the ground quickly.
As was correctly pointed out by several commenters, while Hustle Mode is a great way to make a business successful, it's not a great way to live. If you're in Hustle Mode, your health, social life and perhaps even sanity are taking a hit.
What's worse, Hustle Mode will only get you so far and if you don't know how to successfully escape it again, you'll be stuck in entrepreneurial purgatory.
Watch the video below to learn when, why and how you need to leave the hustle behind.Continue reading
Today's post is a response to a seemingly simple question, which is: how high should your conversion rate be? What's a good conversion rate, what should you be aiming for?
There's a lot of talk about optimizing your conversion rates, but it would be very helpful to know some figures of what's good or bad to begin with, right?
Watch the video below to see my answer:Continue reading
If one of the things you're pursuing with your business is personal freedom, this post is for you.
Many of us dream of living a location independent lifestyle and having the freedom to travel the world and see exotic and exciting places. Building a business is tough enough by itself, but growing a business while traveling? That presents a whole new layer of challenges.
Watch the video below to see my exact "work and travel" setup that I use to keep my productivity high while I'm on the road. Oh, and that includes a full video marketing setup...Continue reading
There are parts of your brain that really aren’t qualified to run a business at all, but they’ll trick you into making bad decisions (if you let them).
This post is about the ups and downs you experience as an entrepreneur, why they don’t matter and what you should focus on instead. Plus, discover the one question you need to be able to answer about your business, if you ever want to achieve breakthrough success…
Today’s post is a reply to a reader question that went something like this:
“Why did you stop following the marketing gurus? And are there any you’re still following?”
How you pick your role models can have a profound effect on the development of your business (as well as your personal development), so I think this is an important question to answer. Watch the video below to see my take on this:
Tell me if this sounds familiar: you’ve handed out your business cards, you’ve talked to many people about your new business and everyone seems really enthusiastic and interested… but you aren’t getting customers and clients.
It seems like you’re making all the right moves and you’re trying your best to get the word out about your business, but the results are discouraging to say the least. What should you do in a case like this?
A reader contacted me with a question about this and here’s my 4-step strategy that you can apply to your business to bring in more customers and clients, starting right now:
Today’s post is an answer to a question sent by Paula in this recent post. If you know me, you know that I’ve never invested time into growing my social media following or improving my social media marketing skills. Plus, a few years ago, I dropped any and all search engine optimization work and now I don’t do any of that either, for any of my businesses.
If you’ve ever wondered why that is and how it actually turns into an advantage for my business, here’s the answer:
There’s a certain mistake I have seen far too often, on far too many websites and it has to do with how you make your visitors and customers feel.
The best way I can explain this is with an analogy. Watch the video below to see what buying a luxury sports car has to do with your website and your online business…
In any material about content marketing or blogging, you’ll find a lot of talk about creating highly valuable content. But what exactly does that mean? How exactly do you make your content highly valuable and avoid creating “fluffy” content?
In this post, you’ll discover an actionable 4-step system to make your content more valuable and more useful for your audience.