A failure to get shit done is a very common problem among entrepreneurs. We're all better at coming up with ideas than at seeing them through to completion (as we've discovered in various previous posts).
When you procrastinate and deliberate instead of finishing and publishing, you always have good reasons. At least, they sound like really good reasons when you tell them to yourself...
One of the most common reasons to put things off is the feeling of being unprepared. You're just not ready for this yet. You just need to get a bit better, learn a bit more,...
In this video, I reveal something about myself that will help you change your mind and get more done.
You've been lied to.
I'm sorry to be the bearer of such bad news, but you've been lied to. And it gets worse: you've been lied to by some of the people you admire and look up to, the most.
Specifically, you've been told that you should always give it your best. That you should always give 100%. Perhaps even 110%.
That is the path to success and excellence, is it not? That's how the rich and famous managed to climb to their position in life.
In reality, this is an idea that, if followed in earnest, will keep you small, weak and frustrated.
As part of the launch of our new podcast, we held a live webinar on launch day. During the webinar, we discussed the content of the first episodes with our audience and everyone who attended could ask us questions.
We got questions about the Forget Traffic/Customer First topic form the podcast, as well as many other questions about business building and marketing.
For this post, we picked out some of the highlights for you.
If you're a creator (whether you're creating written content, videos or anything else), you need to focus on creating a lot and publishing fast.
In this previous post, I've laid out why you should focus on quantity instead of quality for your content marketing and here's a mental reframe you can use if you're stuck in the perfectionist mindset.
Today's video adds another reason why publishing often and fast is so important.
This is a follow up to my post about quality vs. quantity in content marketing. In that post, we came to the conclusion that you can only create good, high quality content through practice. And practice means creating lots of content.
You may agree with this premise, but still struggle to put it into practice. Today's video is a reframe that will help you overcome this problem.
In content marketing, should you focus on quality or quantity?
In other words: should you spend a lot of time creating fewer pieces of content, but make each of those pieces as epic as possible? Or is it better to publish a lot and get your message out there as often as possible, in as many places as possible?
The answer, it seems, depends on who you ask. But in today's post, we'll settle the debate, by asking the right question...
If you search for "marketing automation", you might experience some heart palpitations when you start looking at prices. The big marketing automation players like Marketo, Pardot and Hubspot all have pricing plans that range from hundreds of dollars a month to the ominous "contact us". Clearly geared towards large enterprises, rather then scrappy startups.
But don't let that discourage you. Marketing automation is a cornerstone of any successful online business and in this post, you'll discover the tools that are suitable solopreneurs, digital nomads and small teams.
Follow your passion! Dare to believe in your dreams! You can do it!!
Sound familiar? The areas of entrepreneurship and personal development/motivational stuff and intertwined and "follow your passion" is run-of-the-mill advice in both.
But is it actually good advice or is it just another example of guru bullshit?
In my experience, it's bad advice and the "follow your passion" crowd usually don't last long as entrepreneurs.
So, you should be a hard hitter and chase the money, right? Coffee is for closers and all that.
Well, chasing the money is also a pretty reliable way to fail at the startup game...
So, what exactly is the right approach? Check out today's video to find out...
If you've been following us for a while, you'll notice that the name of this site has changed. What's behind this new name and the re-branding? What will be new, what will be the same, going forward?
Read on to find out...Continue reading
Email marketing is the cornerstone of many online businesses. And the tools you use to manage your email marketing can make a huge difference to your bottom line.
It's no wonder, then, that "which autoresponder do you recommend?" is a question I receive quite often.
In today's post, we'll take a look at the two major cateogries of email marketing solutions and I'll tell you which specific service I recommend (and why).
This post is based on a question that was sent in by a reader and on the surface, it's about whether solo ads are a viable traffic source or not.
However, in answering this question, we inevitably dig deeper and end up uncovering something you need to know about how online businesses survive and thrive. Without this, you'll never know how to answer the question: "where can I get more traffic?"Continue reading
If you sell information products (which is something I recommend you do) and you also do content marketing, you'll inevitably face a dilemma. On the one hand, it's your business to sell your know-how and expertise and on the other hand, giving information away for free is how you can attract an audience.
How can you know what to give away and what to charge for? And if you give away too much, will anyone still have a reason to buy from you?
Watch the video below to see my simple solution to this problem:Continue reading