Tag Archives for " video "

Crowdcast Review: Webinars With a Social Factor

Crowdcast is a webinar and livestreaming platform. When I first started testing this service, it immediately struck me as easier to use and more socially oriented than any other webinar platform I've ever used.

What's clear is that Crowdcast is taking a different approach to online live events. Is that a good thing? Does Crowdcast outperform competing solutions like GoToWebinar or Webinar Ninja

Let's find out!

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Webinar Ninja Review

If you're looking for webinar software with a marketing and lead generation focus, Webinar Ninja looks like a very promising solution. As a long time GoToWebinar user, the features and screenshots shown on the Webinar Ninja website definitely got my hopes up.

So, how does Webinar Ninja measure up in practice? Does it deliver on its promises and is it a better solution than GoToWebinar?

Let's find out.

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The Branding Trap: Niche Branding vs. Broad Appeal?

Have you backed yourself into a corner with your choice of branding? Or are you looking to start a new brand and wonder how broad or narrow your focus should be?

It's a tricky situation. Branding is important from the moment you choose a domain name and making the wrong choice can lead to problems far down the road.

Luckily, there are a few simple principles you can follow, to avoid what I call the branding trap and make the right choice from the outset. And even if you already have an established brand, knowing about this will help you in your content marketing.

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GoToWebinar Review: Should You Still Be Using it in 2019?

Live webinars are a not-so-secret weapon in online marketing. Used right, webinars will help you build & engage an audience and they can be an incredibly powerful sales tool, as well.

I have hosted well over 100 webinars over the years and one of my ventures was built up entirely on the back of live webinars.

In all this time, I've used GoToWebinar as my platform of choice. It's a reliable and competent piece of webinar software... but is it still the best choice for marketers?

That's what we're here to find out.

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“Easy Business Opportunities” vs. Doing Difficult Things on Purpose

I recently got one of those "make easy money" emails in my inbox. This one had such a dumb subject line, it inspired me to create this post. It read:

"[NEW] AgencyBlitz Allows ANYONE To Start An Agency NOW"

This subject line epitomizes so much of what is wrong with the make-money-online space - but it also illustrates a specific approach that has given me an advantage for many years.

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Ethical Marketing: Will All Pop-Up Users Burn in Hell?

Which animal do you find scarier: a shark or a cow? 

Chances are, you answered "a shark". After all, those sharp teeth and serial killer eyes do look kinda intimidating. But would you believe that way more people are killed by cows than sharks? And we haven't even mentioned mosquitoes...

We're designed to judge a situation by the most overt signs and let ourselves be fooled without taking a closer look.

This could be even more challenging when we're about to spend our money online. 

We're trying to avoid scam so desperately that we boo anything slightly salesy while falling prey to the real predators.

In today's episode, we're asking the question: what is ethical in marketing? What's the deal with marketing tricks and weapons of influence? Where is the line between a clever sales hack and a dirty scam?

How can you make money online and keep your conscience clear?

This and more is waiting for you in this episode.

Listen in! 

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Why I Travel With Too Much Video Gear: Resourcefulness for Entrepreneurs

For the past 7 years, I've been living as a digital nomad. Unlike most digital nomads, I travel with heavy luggage, primarily dedicated to video gear.

There's a specific reason why I put up with lugging so much stuff around - and why I wouldn't recommend doing this in most cases.

Read on to see how traveling heavy relates to following your passion and building your skills as an entrepreneur.

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Earn First, Spend Later: How to Bootstrap Mindset Makes You a Better Entrepreneur

I've built several businesses, following different business models and in different markets. What I've never done throughout all this is take on any kind of debt or external funding.

I've bootstrapped all my businesses. Including ones that come with considerable startup cost, such as Thrive Themes. I recommend you do the same, no matter what business you're trying to start.

Keep reading to discover why the bootstrap mindset isn't only about saving money & how you can become your very own investor.

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The Business Opportunity Trap

"He made $26K flipping silly little websites!"

This ad copy caught my eye. It's a perfect example of a tempting "business opportunity". In one simple sentence, the ad implies that there's some little-known, simple thing you could learn how to do, that could make you a lot of money.

Thousands of entrepreneurs and wannabe-entrepreneurs fall for such promises. And this leads them down a predictable and ultimately disappointing path...

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Why You Have to Suppress Your Entrepreneurial Instincts to Succeed

To get started as an entrepreneur, you need to develop the ability to see opportunities to jump on. You need to see gaps in a market, you need to learn many new techniques and skills.

And you need a certain optimism and can-do attitude, as well.

These are excellent qualities to have... until they're not.

As you're building up a business, the same qualities that helped you get started can get you stuck and slow down your progress. In today's post, we talk about why this is and what to do about it.

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Build Your Entrepreneurial Skill With this Weird 30-Day Challenge

We've all heard it: "it's not about how often you fail, it's about how often you get back up again".

This quote and countless variations of it are a common sight in any book, blog or social media group about entrepreneurship. And while the message is true, it's not very useful.

That's why in this post, I'll share a method for turning this cliché into action. And you'll discover the one thing no one tells you about what it really means to "fail fast and fail often".

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Was My 2018 Productivity Experiment a Failure?

A year ago, I announced a new productivity experiment and invited you to join in. I created a simple spreadsheet where I would track 3 areas of my life on a weekly basis:

  1. Challenges (like 30 day challenges to form new habits)
  2. Focus skills
  3. Books

A year has passed and so it's time to look back and asses: did this productivity experiment work? Should I have done things differently?

Let's find out!

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