If you're a creator (whether you're creating written content, videos or anything else), you need to focus on creating a lot and publishing fast.
In this previous post, I've laid out why you should focus on quantity instead of quality for your content marketing and here's a mental reframe you can use if you're stuck in the perfectionist mindset.
Today's video adds another reason why publishing often and fast is so important.
In content marketing, should you focus on quality or quantity?
In other words: should you spend a lot of time creating fewer pieces of content, but make each of those pieces as epic as possible? Or is it better to publish a lot and get your message out there as often as possible, in as many places as possible?
The answer, it seems, depends on who you ask. But in today's post, we'll settle the debate, by asking the right question...
If one of the things you're pursuing with your business is personal freedom, this post is for you.
Many of us dream of living a location independent lifestyle and having the freedom to travel the world and see exotic and exciting places. Building a business is tough enough by itself, but growing a business while traveling? That presents a whole new layer of challenges.
Watch the video below to see my exact "work and travel" setup that I use to keep my productivity high while I'm on the road. Oh, and that includes a full video marketing setup...Continue reading
As you can imagine, I get asked questions on a regular basis. It’s something I actively invite through comments on this site as well as through the contact form.
I love to get questions (and answer them) because it gives me a real view of where you are in the process of building and growing your online business. My main goal is always to create content that is as useful as possible to you, without wasting any of your time. And I can do a better job of that, the more feedback I get from you.
Last week, I received not one, but 3 excellent questions in a row and they inspired me to write this post.
Nothing converts like a good video.
There are countless studies showing how effective videos are at turning visitors into customers. Certainly, video has been one of the most valuable additions to my marketing toolbox and I’ve been doing video for a long time.
But what exactly goes into making a high-conversion sales video? How do I go about creating these videos and what elements are included to make sure the video is engaging, interesting and leads to sales?
These are questions I get asked a lot and below is the most comprehensive answer I can give in a blog-post format.
In 2010, I published a review of Easy Video Player 2. Since most of the other so-called reviews for this product online were just promotional hype-fests and mine actually pointed out some flaws in the software, the post was a bit controversial.
The “sequel” to EVP2 has just generated a lot of buzz with a big launch and I’m already getting questions about it, so I decided I should publish a review of EasyVideoSuite as well. As usual, what you’ll find here is not my participation in the launch of the product. It’s an actual review, not an advertisement.
With that said, let’s get right to it.
This post is all about teaching you everything you need to create your own videos and use them on your site. We’ve decided to create this post because despite video being an incredibly powerful tool, we couldn’t find a single comprehensive resource that explained the fundamentals of video creation, video players and delivery in a simple, easy-to-use guide that anyone can pick up and run with. We expect that you’ll need to bookmark this page and refer back to it as and when you go through the process of creating your first video.
Even if you’re a beginner, by the end of this post you’ll know more than 90% of people about how to create, upload and play videos on your web site for increased engagement, conversions and connection with your audience.
YouTube offers a free and convenient video platform, for anyone to use. What a great opportunity for the frugal online marketer, right?
There are certain uses for YouTube, but it also comes with substantial risk. In fact, there are some kinds of videos that absolutely don’t belong on YouTube, under any circumstances and if you run an online business, you need to know about this.
Read on to learn about the risks of using YouTube and discover exactly what kinds of videos do and don’t belong on YouTube.
I recently got the chance to chat with Dave Kaminski, who has established himself as a leading expert for all things concerning online video.
From the technical aspects of uploading and displaying optimized and compatible videos online, creating professional-level screencast videos or live videos to effective video marketing and traffic-generating techniques, Dave’s the man to talk to.
There is now a review of Easy Video Suite, the follow-up product to EVP2 available.
Easy Video Player 2 is a video player that claims to be specifically made for Internet marketers. That’s quite an interesting claim because, while video marketing is a very hot topic, one would think that the player used to display the videos is one of the last things that really matter.
Easy Video Player 2 boasts a few features that are actually very useful for marketers and others that aren’t so much. In this review, I’ll show you exactly what the software does and you’ll learn how it compares to other video players (some of which are available for free). As usual, this review is a bit “late”, since the big, hyped-up lauch of EVP2 is already over. For those who haven’t yet decided whether EVP2 is the right thing for them: Here’s perhaps the first and only actual review, made by someone who’s both used the software as well as many other competing products.
Read on to get the scoop on Easy Video Player 2.
In today’s episode of Guru Popcorn, I take a close look at the first pre-launch video for Kajabi, a tricked-out media/product/membership platform. There’s a lot of interesting stuff going on in the video and with the marketing of Kajabi in general. To everyone’s great relief, this might just turn out to be “not your average product launch” (because, let’s be honest: we’re getting tired of those…).
Check out the video below to see my take on the clever marketing tactics used in this launch.
Dear Internet marketers and marketing “Gurus”, please, please stop using the Video Boss formula for your pre-launch videos. I don’t know about you, but I just can’t take it anymore.
Case in point: The new Product Launch Formula videos by Jeff Walker.
Okay, I guess I know where this is coming from. It’s the same with the launches in general. Why does every marketer use the same kind of pre-launch process, the same kind of build-up, the same kind of hype generation? Because it works…