Don't worry, this won't be a long read. You wouldn't read it if it was, anyway.
At least this is what the trend shows: our attention span is getting shorter when we're online, making content creators' job harder.
While we can't compete with all the distraction coming from Facebook, Instagram, Candy Crush and who knows what else, constantly nudging your pocket like a little child hungry for attention, not all is lost.
As an entrepreneur, you might face the same problem. But there's one thing in your hands that Candy Crush is lacking: real value.
But how can you fight for a moment of attention in this messy jungle to let people see your worth? Should you join the club of addictive apps or there's another way?
Listen to our newest podcast episode to find out!
If you want to make money, you gotta sell something. And that means creating a product of your own. We call this creating a value based business and it's a simple proposition. However, the suggestion to create your own product probably causes a feeling of resistance inside you.
"Isn't creating your own product too difficult?"
"What if I'm not good enough to teach something in an info product or offer a service?"
"And stuff like payment processing and memberships and all that? Isn't that too complicated?"
If various gurus and the ever-passing parade of online marketing trends is to be believed, there are far easier ways to make money. So, why should you go the path of (seemingly) greater resistance and get your hands dirty creating your own product?
As you'll discover in this post, there are many reasons...
It costs up to 25 times more to get a new customer, compared to turning an existing customer into a repeat customer.
Qualified buyer leads are infinitely more valuable than just leads. The most surefire way to qualify if someone's a buying lead for your kind of business and your kind of product is if they've already bought something from you.
This is why the most effective thing most (already running) businesses can do to increase revenue is to get their existing customers to buy more stuff from them. In fact, it's one of only 3 possible things you can ever do, to make more money in your business.
Read on to see the exact strategies and funnel setups you can apply, to use this principle in your business.Continue reading
Have you ever pitched an offer to your audience that just fell flat?
Maybe your first thought was that you set your price too high, so you lowered it.
That didn’t help so...you lowered it again. Each time, you got nothing but crickets.
But if your pricing isn’t the problem, what is?
Perhaps it’s the content, language and value of your offer instead. Changing price is easy, but optimizing these 3 elements isn't. They need to be dialed in before your target market will even take notice.
In our first weekly installment of ActiveGrowth’s new newsletter, The Silver Bulletin, we’re going to show you one way to get inside the mind your target audience to find out what they actually need instead of what people say they want.
What method can you can use to do all this?
Something not very fancy at all...Continue reading
If you’ve been following the Active Growth blog (formerly im impact) for a while now, you might’ve noticed that the site hasn’t been publishing a steady stream of content for the past year or so.
That’s because, ever since Thrive Themes launched as a product to support the online marketing needs of the ActiveGrowth audience, it quickly grew to dominate Shane’s time and business focus.
But because the success of Thrive Themes is such a great example of what can materialize from a value focused website like ActiveGrowth, we decided that it’s high time to direct some attention back to our blogging roots.Continue reading
It's a simple and straight forward question - and one that is asked often: how to make money from a blog?
In today's post, I give my usual style of unconventional and strategic answer to this question.
By the end of it, you may not be swimming in passive income, but you'll have a perspective that allows you to see through a lot of marketing talk around the topics of blogging and passive income.Continue reading
Today's post is a response to a seemingly simple question, which is: how high should your conversion rate be? What's a good conversion rate, what should you be aiming for?
There's a lot of talk about optimizing your conversion rates, but it would be very helpful to know some figures of what's good or bad to begin with, right?
Watch the video below to see my answer:Continue reading
In any material about content marketing or blogging, you’ll find a lot of talk about creating highly valuable content. But what exactly does that mean? How exactly do you make your content highly valuable and avoid creating “fluffy” content?
In this post, you’ll discover an actionable 4-step system to make your content more valuable and more useful for your audience.
If you do content marketing, I’m sure you’re all too familiar with the importance of writing “epic” content and delivering massive value in your blog posts, videos, podcasts and more. In pursuit of ever more awesome content, I ended up making a critical mistake – and you might be making it too.
Check out this short video to see what the mistake is and how to fix it:
After years of experience with building online businesses and many partnerships with other entrepreneurs, I’ve started seeing patterns emerge. One of these patterns I rely on so often, that I’ve turned it into a formula:
S + S + WE = V
In today’s podcast episode, we take a look at what this formula is about and how you can make use of it to massively increase the value you provide in your business.
For small businesses and bootstrap marketers, it’s easy to feel persecuted by Google. From banning AdWords and AdSense accounts to Panda updates and from blocking keyword referral data (unless you’re a paying AdWords customer) to an increasing big-brand bias in the search results, it seems like Google is out to get small websites and small businesses.
That might not be literally true, but there’s no doubt that Google’s main goal is to make more money for Google. Being nice to small businesses doesn’t enter the equation for any decisions they make. And that makes relying on them too much a bad idea.
What then, are small businesses and individual SEOs to do? Is there a way to break out of the cycle of constantly trying to adopt to Google’s latest change, only to get smacked down by the next one?
There is. And it’s called the New Traffic Paradigm.