“114,585 leads in less than 30 days!”
“We collected over 100,000 new subscribers in our first month!”
“We gathered 20,000 leads in 14 days!”
These are the kinds of claims used to advertise viral giveaway or contest apps. When you read such statements, it’s easy to think that launching a viral contest might be all you need to boost your mailing list to the next level.
Well, in true ActiveGrowth fashion, we hosted our own viral giveaway to find out how effective this list building method can be.
Read on to see how it turned out for us and what we learned along the way...
If you've got a WordPress website, I'm willing to bet online advertisements from generic hosting services like BlueHost and HostGator have targeted you before.
How do I know?
These companies have massive advertising budgets and capture large swaths of uninformed and unsuspecting customers as a result. To ensure you won't be one of them, I'm not going to waste your time reviewing such big name brands and their dollar store hosting plans.
Every social network that gets popular inevitably declines. They all decline in the same way. And the decline happens for the exact same reason.
If you don't know about this, you'll fall into the "trending traffic" trap again and again. You'll be lured in by "social starlet" success stories, jump on a new platform when it's already too late and experience yet another disappointment.
Read on to discover what drives the inevitable decline of social platforms (and why you need to own your platform, instead).
Last week, as a closure of the ActiveGrowth Podcast launch day, we held a live webinar to answer your questions about the podcast and the topic that we choose for our first three episodes: why you should quit chasing traffic and focus on getting your first customer instead.
Based on all the questions and feedback we got, we decided to record a 4th episode as part of the "Forget Traffic!" series.
We noticed that there's some resistance to the idea of going customer first (even though "get paid sooner!" should be pretty appealing) and we address that in today's episode.
We also walk through several practical examples and case studies on how the customer first approach can work even for the less typical business models.Continue reading
As part of the launch of our new podcast, we held a live webinar on launch day. During the webinar, we discussed the content of the first episodes with our audience and everyone who attended could ask us questions.
We got questions about the Forget Traffic/Customer First topic form the podcast, as well as many other questions about business building and marketing.
For this post, we picked out some of the highlights for you.
How do you move from a Customer First online coaching business to actually selling products online?
In the 3rd episode of the Forget Traffic! podcast mini-series, Shane and Hanne are going to show you exactly how to do that.
In this episode, we lay out a plan you can follow to scale up your business. With the Customer First approach, we may start on a small scale, but as you'll see here, there's a longer term game plan.
In our previous podcast episode – Part 1 of the Forget Traffic! mini-series – Shane and Hanne introduced the Customer First Approach and why it's so important to avoid chasing more traffic – which is ultimately a 'customer last' approach!
In this episode, Part 2 of the Forget Traffic! series, Shane puts the customer first approach into action by demonstrating how to bootstrap it through an online coaching business right away.
Listen in to discover that getting your first customer takes less tech and a lot less budget than you would have probably guessed.
Google Analytics is a very popular tool for tracking website visitors, but it’s not the only solution and certainly not the perfect solution for everyone.
Depending on your business model and your needs, an alternative analytics solution might serve you far better and be a lot more useful to your business. Whether you’re looking for something supplemental or something to completely replace GA, this post has got you covered.
Read on to discover the best Google Analytics alternatives for your website.Continue reading
This post is based on a question that was sent in by a reader and on the surface, it's about whether solo ads are a viable traffic source or not.
However, in answering this question, we inevitably dig deeper and end up uncovering something you need to know about how online businesses survive and thrive. Without this, you'll never know how to answer the question: "where can I get more traffic?"Continue reading
The end of the year approaches and as has become a tradition on this blog, I want to take a look back and tell you about the most valuable lessons I learnt in the last 12 months.
The year 2014 has been the craziest year I’ve experienced in business so far. By any number you could care to measure, it has been a very successful year and it has been a wild ride. Never before have I experienced so much change and so many things happening, all crammed into such a short time span.
Listen to the audio below to extract as much of the insights Paul and myself absorbed this year and make use of it for your own business:
Tell me if this sounds familiar: you’ve handed out your business cards, you’ve talked to many people about your new business and everyone seems really enthusiastic and interested… but you aren’t getting customers and clients.
It seems like you’re making all the right moves and you’re trying your best to get the word out about your business, but the results are discouraging to say the least. What should you do in a case like this?
A reader contacted me with a question about this and here’s my 4-step strategy that you can apply to your business to bring in more customers and clients, starting right now:
Today’s post is an answer to a question sent by Paula in this recent post. If you know me, you know that I’ve never invested time into growing my social media following or improving my social media marketing skills. Plus, a few years ago, I dropped any and all search engine optimization work and now I don’t do any of that either, for any of my businesses.
If you’ve ever wondered why that is and how it actually turns into an advantage for my business, here’s the answer: