If you want people to pay attention to you, it helps to be an expert.
But as you know, becoming an expert takes time. You must amass knowledge, apply it and then develop a strong record of practical success before the internet will consider you an authority.
It’s hard to shortcut that process, but today we’re going to look at a business that managed to do just that.
There are many websites you could be visiting and many blogs you could be reading. So why spend your time here, on ActiveGrowth, instead of out there, where hypey content, distraction and funny cat gifs beckon?
There are 3 good reasons to be here. ActiveGrowth stands for 3 things, above all else. There are 3 things that, in my entrepreneurial journey so far, have given me an unfair advantage over my competition.
This post is about those 3 things.
You've been lied to.
I'm sorry to be the bearer of such bad news, but you've been lied to. And it gets worse: you've been lied to by some of the people you admire and look up to, the most.
Specifically, you've been told that you should always give it your best. That you should always give 100%. Perhaps even 110%.
That is the path to success and excellence, is it not? That's how the rich and famous managed to climb to their position in life.
In reality, this is an idea that, if followed in earnest, will keep you small, weak and frustrated.
In content marketing, should you focus on quality or quantity?
In other words: should you spend a lot of time creating fewer pieces of content, but make each of those pieces as epic as possible? Or is it better to publish a lot and get your message out there as often as possible, in as many places as possible?
The answer, it seems, depends on who you ask. But in today's post, we'll settle the debate, by asking the right question...
There is one promise, one dream, that is the most alluring of all, in our industry.
The promise of easy money.
The hope for easy money brings floods of newbies into the fold of online marketing, entrepreneurship, digital nomadism etc.
Bold-faced promises of a simple trick to make money easily is the domain of (rather obvious) scams aimed at the naive and underinformed. However, everywhere you look in online marketing, there are echoes of the promise of easy money. From headlines of trending blog posts to the sales messages of even the most serious and enterprised-focused marketing tools, the implication is always that this will somehow make you more money, more easily.
Is it just an alluring trap? Or can making money truly be easy?Continue reading
What happens if you take 6 bright, creative marketers who are eager to learn, bring them together in an apartment in a vibrant European city... and make them work and learn with me for 3 months straight?
Even though that's a question no one in particular was asking, I wanted to find out. So I did this as a marketing and recruitment experiment.
In today's podcast, the guinea pigs from this experiment talk about what it was like and what the biggest marketing and business lessons were, that they took away from this experience.Continue reading
Like last year, Paul McCarthy and myself took some time to reflect on the year past and extract the most important and transformative lessons we learnt.
2015 was a year of fast growth for our company (Thrive Themes) and today's podcast episode is chock-full of tips you can apply to grow your own business, become a more focused and productive entrepreneur and much more...Continue reading
As an entrepreneur, you have one job: conjure a working, profitable business out of thin air.
But while most of us can work hard in short bursts, how can you stick with it for the long run? When the excitement of starting a new business has worn off, how do you keep motivated for the day-to-day work?
That's what we're answering in today's video...Continue reading
If you follow the advice you find here, you'll soon find yourself with a product or service ready to present to the world and perhaps you even orchestrate a small launch for it.
Now, what if you do all this and get virtually no result? What if no one buys your minimum viable product, no one signs up to your launch list and you get no feedback from the market? Is it time to give up or are there other options?
Discover the answer in today's podcast episode...Continue reading
In the last post, I introduced the concept of Hustle Mode - a state of extreme focus that is necessary to get a new business off the ground quickly.
As was correctly pointed out by several commenters, while Hustle Mode is a great way to make a business successful, it's not a great way to live. If you're in Hustle Mode, your health, social life and perhaps even sanity are taking a hit.
What's worse, Hustle Mode will only get you so far and if you don't know how to successfully escape it again, you'll be stuck in entrepreneurial purgatory.
Watch the video below to learn when, why and how you need to leave the hustle behind.Continue reading
There are parts of your brain that really aren’t qualified to run a business at all, but they’ll trick you into making bad decisions (if you let them).
This post is about the ups and downs you experience as an entrepreneur, why they don’t matter and what you should focus on instead. Plus, discover the one question you need to be able to answer about your business, if you ever want to achieve breakthrough success…
If you want to build an amazing, huge business that will change the world, you should start by selling an ebook on a simple, single-column sales page.
That might seem like strange advice, but watch the video below to see how starting with something simple has several benefits (including ones I bet you didn’t think of) and how you can use it as a “skill builder”: