A good email marketing automation tool is a complex beast. We want lots of features from something so essential for running our business, but it's also easy to get lost in all the complexity.
For today's review, I want to look at one of the most pivotal features in email marketing tools: A/B testing.
A/B testing can make a huge difference to your business, especially if you do it consistently, over time. So let's take a look at what split testing features are available in different email marketing tools and how they work.
On the Thrive Themes webiste, I recently published some sales pages and landing pages that… well, let’s just say they aren’t ideal. They may not be catastrophically bad, but if I look at the best sales pages I’ve ever created and compare that to these new pages, a huge difference in quality is apparent.
So, why did I publish these pages? And why am I recommend you do the same? Watch this video to find out if there’s a good reason or if I’ve just gone mad:
Starting a business is tough and one of the most frustrating experiences you’ll have as an entrepreneur is getting stuck and staying stuck.
It can be heart-breaking to be in a situation where you’re working as hard as you can, but it feels like you’re just spinning your wheels and not making any progress at all. I recently wrote about how to escape from “Pivot Limbo” and because this topic is so important, I have a follow-up podcast episode for you today.
Listen in to learn about the 3 most common mistakes early-stage businesses make (that get them stuck) and how to avoid them:
Would you like your site to generate more income, but don’t know how to make that happen? Are you unsure about what direction your site design should take? Do you hear a lot about “usability” and “engagement”, but lack a concrete guide for what to actually do about these things?
If so, this post is for you.
Read on to find out the only two factors that truly matter for your website’s performance and profitability.