Which animal do you find scarier: a shark or a cow?
Chances are, you answered "a shark". After all, those sharp teeth and serial killer eyes do look kinda intimidating. But would you believe that way more people are killed by cows than sharks? And we haven't even mentioned mosquitoes...
We're designed to judge a situation by the most overt signs and let ourselves be fooled without taking a closer look.
This could be even more challenging when we're about to spend our money online.
We're trying to avoid scam so desperately that we boo anything slightly salesy while falling prey to the real predators.
In today's episode, we're asking the question: what is ethical in marketing? What's the deal with marketing tricks and weapons of influence? Where is the line between a clever sales hack and a dirty scam?
How can you make money online and keep your conscience clear?
This and more is waiting for you in this episode.
Entrepreneurs are all about growth, grinding and hustle. We want to get more done, faster. Work harder than anyone we know. We're inspired by mentors, gurus and influencers who "made it" and want to model exactly what they do to be even more productive and grow even faster.
It's pretty hard to get more than 24 hours in a day, so we look for ways to use even more of those 24 hours for hustling. Because that's what an entrepreneur does, right? No time for slacking off!
It's only natural that we're trying to save time on an activity that normally takes 7-8 hours every day: sleeping.
The less we sleep, the prouder we are of ourselves and feel superior to others who are so lazy that they spend 8 hours in bed and wake up after sunrise. We love complaining about being tired and needing coffee, as this is another way to prove to our peers that we're real grinders. We compensate with 20-minute power naps to get through the day, and we believe that it's worth as much as a good night's sleep.
But here's the thing: you can't 80/20 your sleep.
In this episode, we explore why sleep is more important for entrepreneurs than most people think, how even mild sleep deprivation can affect your performance, why waking up early can be counterproductive and how to get a better quality, more restful sleep that's most ideal for your mind and body.
Everybody loves a good success story. It's inspirational to read about someone achieving the kinds of goals we dream about and seeing how they did it.
Unfortunately, the kind of success story we typically see might be eroding our ability to get things done. If you expect massive, breakout success, how motivated can you be for the daily grind. And how do you feel when your level of success absolutely pales in comparison with every story you read about?
There’s conflicting advice out there for an entrepreneur like you: on the one hand, we’re told to never give up, to pick ourselves up and keep going after each failure and scramble over any obstacle in our way.
On the other hand, we’re told to be smart and know when to quit, because you don’t want to be endlessly fighting a losing battle, right? And even if you’re not outright quitting, you should be flexible and “pivot” your business to make it better match the market.
But how do you know whether staying the course, pivoting or walking away is the right decision to make, in the moment? In today’s (short) podcast episode, I propose a simple answer to this question: