Tag Archives for " strategy "

Value-Based Business

Got Value?

This is a quick post to define the kind of business model I most frequently refer to in posts, videos and podcast episodes.

We can call this business model a “value based business”, although that’s not the only term I use. When I talk about “product and service based businesses”, I’m referring to the same thing. And when I talk about products, services and offers, I’m usually talking about it in the context of a value based business.

So, what exactly is a value based business?

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How Not to Price Your Products – IMP#002

In today’s episode, Paul McCarthy and Shane Melaugh take a dive into the world of Internet Marketing products. We explore the contrast between the “guru launches” of yesteryear and the new trend of doing price-dumping with WSOs.

Get our thoughts on both, discover why we didn’t join either of those bandwagons and how the wrong pricing strategy can be deadly for your business.

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