Tag Archives for " strategy "

What to Do When You Launch a Product & No One Buys… IMP#36

In previous posts & podcast episodes, we've talked a lot about minimum viable products, getting businesses off the ground on a shoestring budget and the value of releasing rapidly.

If you follow the advice you find here, you'll soon find yourself with a product or service ready to present to the world and perhaps you even orchestrate a small launch for it.

Now, what if you do all this and get virtually no result? What if no one buys your minimum viable product, no one signs up to your launch list and you get no feedback from the market? Is it time to give up or are there other options?

Discover the answer in today's podcast episode...​

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How to Escape Hustle Mode

In the last post, I introduced the concept of Hustle Mode - a state of extreme focus that is necessary to get a new business off the ground quickly.

As was correctly pointed out by several commenters, while Hustle Mode is a great way to make a business successful, it's not a great way to live. If you're in Hustle Mode, your health, social life and perhaps even sanity are taking a hit.

What's worse, Hustle Mode will only get you so far and if you don't know how to successfully escape it again, you'll be stuck in entrepreneurial purgatory.

Watch the video below to learn when, why and how you need to leave the hustle behind.​

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The One Thing You Must Do to Get Your Business Off the Ground

As an entrepreneur, you're attempting to do something almost magical: you're conjuring up a business out of nothing.

Unfortunately, there's a lot of inertia you will have to overcome before your new business takes off and this post is about the one thing you MUST do to make that happen...​

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How to Find Excellent People to Outsource Your Work to & Replace Yourself in Your Business

How much easier would your life be if you could outsource all the tedious parts of your work? Outsourcing might even be the key to an early retirement, with logic that goes something like this: if your work is worth $20 per hour right now and you can pay someone else $10 per hour to do it for you, you're home free!

Unfortunately, the reality of finding the right people to work with and outsource work to rarely matches up with lofty expectations like those.

In today's post, you'll discover the method I use to find great people to outsource work to (and the big mistake I've learnt to avoid)​.

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Deception, Disappointment & Minimum Viable Products – IMP#35

In previous posts, we’ve covered the importance of launching your business by creating a minimum viable product – the smallest possible version of your product idea that you can release and get a real-world response to.

Personally, I swear by this approach and related concepts like the lean startup method and rapid implementation.

But what about the downsides of this approach? What if your minimal product is too minimal and your early users turn away in disappointment? Isn’t it even deceptive to promise a solution and then only deliver a very minimal concept of one?

These are the questions we address in today’s podcast episode…

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Brain vs. Business & the Flywheel Principle

There are parts of your brain that really aren’t qualified to run a business at all, but they’ll trick you into making bad decisions (if you let them).

This post is about the ups and downs you experience as an entrepreneur, why they don’t matter and what you should focus on instead. Plus, discover the one question you need to be able to answer about your business, if you ever want to achieve breakthrough success…

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4 Step Checklist for Getting & Converting More Clients

Tell me if this sounds familiar: you’ve handed out your business cards, you’ve talked to many people about your new business and everyone seems really enthusiastic and interested… but you aren’t getting customers and clients.

It seems like you’re making all the right moves and you’re trying your best to get the word out about your business, but the results are discouraging to say the least. What should you do in a case like this?

A reader contacted me with a question about this and here’s my 4-step strategy that you can apply to your business to bring in more customers and clients, starting right now:

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5-Point Checklist for a Failing Online Business

Whatever your business is, there comes a point in time when the proverbial rubber hits the road: you open up for business and wait with bated breath for your first orders to come through (and if you follow the Impact System and other advice I’ve given on this topic, this should happen sooner rather than later).

What if your greatest fears come true and… nothing happens? No sales, no customers, no reaction…

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Lessons from Our Most Successful Launch – Part 2

After last week’s unveiling of the “dark side” of a highly successful product launch (see here), this week we are presenting the second part of the lessons learnt from the Thrive Themes launch.

Listen in to learn everything about our launch funnel, the strategy we set up for the launch and our “secret” to getting affiliates on board. Plus, we answer more of the listener questions sent in by you.

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The ActiveGrowth System

I have written about many different aspects of creating and successfully selling products, the foundation of any value based business.

As announced in an earlier video, my goal is to provide you with all the information you need to create your own value based business successfully. So far, I’ve done so in many separate parts (and I’ll reference many of them throughout this post). In this post, I want to provide the big picture. I want to show you the entire system, from start to finish.

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Building a Software Product Empire with Mark Thompson – Podcast Episode 24

In today’s podcast episode, Mark Thompson shares the story of how he went from tentative first steps in product creation to owning something of a software product empire today.

How did he reach a large audience with his very first product, before anyone knew him and before he had an audience and reputation of his own? How did he manage to pull off a long series of new product releases, each one selling in the thousands of copies? How can he produce high quality software products in such quick succession?

Listen in to discover the answers to these questions and more…

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Value Based Business

This is a quick post to define the kind of business model I most frequently refer to in posts, videos and podcast episodes.

We can call this business model a “value based business”, although that’s not the only term I use. When I talk about “product and service based businesses”, I’m referring to the same thing. And when I talk about products, services and offers, I’m usually talking about it in the context of a value based business.

So, what exactly is a value based business?

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