Tag Archives for " strategy "

The Importance of Owning Your Platform (& Why You Shouldn’t Be a YouTuber)

This Monday, we're here with another Mixup podcast episode. The topic for this episode is rarely discussed on the web, yet we find it extremely important: true ownership of your platform and business. 

Owning your platform is one of the three main pillars we talk about on ActiveGrowth. We find these three pillars so essential that it's the first thing you can read about on our homepage

So, what exactly does "owning your platform" mean? And what are the mistakes entrepreneurs make, that leave them with a business they don't truly own? Listen to today's episode to find out!

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Revenue Engines: Upsell, Downsell & Every Other Way You Can Build a Deeper Funnel to Make More Money

It costs up to 25 times more to get a new customer, compared to turning an existing customer into a repeat customer.

Qualified buyer leads are infinitely more valuable than just leads. The most surefire way to qualify if someone's a buying lead for your kind of business and your kind of product is if they've already bought something from you.

This is why the most effective thing most (already running) businesses can do to increase revenue is to get their existing customers to buy more stuff from them. In fact, it's one of only 3 possible things you can ever do, to make more money in your business.

Read on to see the exact strategies and funnel setups you can apply, to use this principle in your business.​

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2 Free Automation Tools You Must Use To Help Manage Your Brand Online

It turns out that marketing teams and online business owners don’t have superhuman hearing when it comes to detecting whispers about their products and services online.

So how do they manage to always respond to comments every time their company or products are mentioned in blog posts or forum discussions or social media blasts?

Well, it’s not by manually scrounging for data on a daily basis.

Instead, they have automated tools that listen to buzz on the internet for them.

Now, you might think a fancy automated monitoring system costs a monthly fortune to deploy and would be super complicated to setup...but you’d be wrong!

The leading keyword monitoring tools are FREE and only take a few moments to get up and running.

If you have an online business, this quick post will teach you how to start listening to the internet to help manage your brand and product perception in real-time to boost your online authority and make more sales!

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The Only 3 Things You Can Do to Increase Your Revenue

Building a business can often feel quite overwhelming. One of your most important tasks is to make the business grow and it seems like there are unlimited possibilities and an endless list of tasks.

Well, I'm about to make this a lot easier for you. When you get right down to it, there are only 3 things you can do to make more money. In this post, you'll get the big-picture overview of these 3 things, so you know what to do next, no matter what your current situation is.​

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Making Money is Easy Like Getting in Shape is Easy

There is one promise, one dream, that is the most alluring of all, in our industry.

The promise of easy money.​

The hope for easy money brings floods of newbies into the fold of online marketing, entrepreneurship, digital nomadism etc.

Bold-faced promises of a simple trick to make money easily is the domain of (rather obvious) scams aimed at the naive and​ underinformed. However, everywhere you look in online marketing, there are echoes of the promise of easy money. From headlines of trending blog posts to the sales messages of even the most serious and enterprised-focused marketing tools, the implication is always that this will somehow make you more money, more easily.

Is it just an alluring trap? Or can making money truly be easy?​

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Struggling to Create Offers That Convert? Let’s Have a Chat About Customer Development

Have you ever pitched an offer to your audience that just fell flat?

Maybe your first thought was that you set your price too high, so you lowered it.

That didn’t help so...you lowered it again. Each time, you got nothing but crickets.

But if your pricing isn’t the problem, what is?

Perhaps it’s the content, language and value of your offer instead. Changing price is easy, but optimizing these 3 elements isn't. They need to be dialed in before your target market will even take notice.

In our first weekly installment of ActiveGrowth’s new newsletter, The Silver Bulletin, we’re going to show you one way to get inside the mind your target audience to find out what they actually need instead of what people say they want.

What method can you can use to do all this?

Something not very fancy at all...

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Been Craving More ActiveGrowth Content? Well You’re in Luck Because We Have an Announcement…

If you’ve been following the Active Growth blog (formerly im impact) for a while now, you might’ve noticed that the site hasn’t been publishing a steady stream of content for the past year or so.

That’s because, ever since Thrive Themes launched as a product to support the online marketing needs of the ActiveGrowth audience, it quickly grew to dominate Shane’s time and business focus.

But because the success of Thrive Themes is such a great example of what can materialize from a value focused website like ActiveGrowth, we decided that it’s high time to direct some attention back to our blogging roots.

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How Can I Make Money From My Blog? Discover the Unconventional Answer

It's a simple and straight forward question - and one that is asked often: how to make money from a blog?

In today's post, I give my usual style of unconventional and strategic answer to this question.

By the end of it, you may not be swimming in passive income, but you'll have a perspective that allows you to see through a lot of marketing talk around the topics of blogging and passive income.​

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Why Your Daily Habits Make or Break the Success of Your Business – IMP#37

Habits. A simple word that describes such a powerful and complex thing. In today's podcast episode, Paul and I discuss the habits we've created in our lives that most directly contribute to our effectiveness as entrepreneurs.

Plus, you'll discover the best brain hacks that allow you to build new habits as effectively and effortlessly as possible.​

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What to Do When You Launch a Product & No One Buys… IMP#36

In previous posts & podcast episodes, we've talked a lot about minimum viable products, getting businesses off the ground on a shoestring budget and the value of releasing rapidly.

If you follow the advice you find here, you'll soon find yourself with a product or service ready to present to the world and perhaps you even orchestrate a small launch for it.

Now, what if you do all this and get virtually no result? What if no one buys your minimum viable product, no one signs up to your launch list and you get no feedback from the market? Is it time to give up or are there other options?

Discover the answer in today's podcast episode...​

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How to Escape Hustle Mode

In the last post, I introduced the concept of Hustle Mode - a state of extreme focus that is necessary to get a new business off the ground quickly.

As was correctly pointed out by several commenters, while Hustle Mode is a great way to make a business successful, it's not a great way to live. If you're in Hustle Mode, your health, social life and perhaps even sanity are taking a hit.

What's worse, Hustle Mode will only get you so far and if you don't know how to successfully escape it again, you'll be stuck in entrepreneurial purgatory.

Watch the video below to learn when, why and how you need to leave the hustle behind.​

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The One Thing You Must Do to Get Your Business Off the Ground

As an entrepreneur, you're attempting to do something almost magical: you're conjuring up a business out of nothing.

Unfortunately, there's a lot of inertia you will have to overcome before your new business takes off and this post is about the one thing you MUST do to make that happen...​

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