Information doesn't sell anymore.
In the age of Wikipedia, Google and Quora available at the click of the finger, anyone can expand their knowledge for free - Tom Libelt points out.
Yet, he believes that online courses are one of the greatest ways to make money and most people fail simply because they lack marketing skills to promote them.
Tom helps people market their courses, and in today's episode, he revealed why many struggle with selling their courses, how to find your ideal customers and target them without spending on ads, sell without the fear of coming across too salesy, and what are some key things you can change about the way you market your course that will drive in more sales. And if information doesn't sell, what does?
This and more is waiting for you in this episode!
Search Engine Optimization can be a real headache for most of us.
While it can be free, it often seems frighteningly complicated and takes way too long to see the fruits of our hard work - if there's going to be any. Who on Earth has time for this while building a business?!
We are about to change your mind.
In today's podcast episode, we talked with Matt Diggity, founder of the SEO Conference in Chiang Mai and many SEO agencies, who revealed his best advice and strategies to get more and better traffic on your website: visitors that are ready to purchase.
With his step-by-step instructions, you can boost your website's SEO without wasting time on guesswork and unimportant nuances, doing what really matters and what your competition often fails to do right. Follow his guide and let your website work for you in the long run!
We recommend listening to this episode with a pen and paper - you will definitely learn a lot.
You can run countless ads. You can tell people about how awesome your products are. You can talk about the features and benefits for hours.
And yet, a single happy customer's recommendation to their friends is still going to be more powerful.
Think back of your last ten purchases. How many times did you pull the trigger because you read a great review, you heard your favorite YouTuber talk about it, or your friend randomly mentioned it over dinner? You may not even be aware of if, but if you're like most of us, you do it all the time.
So do your customers.
In today's episode, Raúl Galera from ReferralCandy shared with us how even a small business can take advantage of this already existing habit, how to incentivize even more of your customers to recommend your product and be rewarded for it, without turning them into sketchy MLM salesmen.
He also revealed what makes a referral program work, why it's not enough to only reward your existing customers, how you can do this on a low budget and what type of reward system will work best in your specific case.
All this and more is waiting for you. Listen in!
In our previous ActiveGrowth podcast episode, we had a chat with Tim Soulo from Ahrefs about the importance of SEO and knowing your potential customers to increase your website traffic without spending much on it.
You learned that SEO doesn't exclusively happen on your own website: to get quality backlinks and reach more people, you should get featured on other channels. And to make it happen, you need to start doing outreach.
Today, we brought to you Colin Shipp, networking, PR and outreach expert, to dive deeper into effective targeting and outreach. You'll learn how to do your research, reach out to the right people and get the "yes" you need to get more traffic, customers and quality relationships that will help you level up your business.
As much as we advocate the Customer First Approach, once you have a solid product and paying customers, you want to get more of them by increasing your website traffic.
But getting just any sort of traffic won't cut it.
If I send a thousands of middle-aged men to your local lingerie store, some might buy something, but most of them would leave empty-handed. It's the same online.
No, you want quality traffic. People who are actually interested in your services and want to hear more about you, purchase from you, tell your friends about you.
How can you find these people without spending a fortune on ads or a skilled marketing team?
If you're new to SEO, read this article before listening to the podcast!
"If you don't build your dream... someone will hire you to help build theirs." /Tony Gaskins/
We don't think so.
Here's what we think: If you agree with the quote above, you're never gonna be a successful entrepreneur.
In today's episode, we continue the gentle but kind discouragement we started last time and discuss all the reasons why running your own business might not be your path after all.
Being an employee, an entrepreneur, a freelancer or an intrapreneur can be equally cool depending on your character. With this episode, we help you find the right alternative - or further confirm that you were born to be an entrepreneur.
Listen in before you quit that dreadful nine-to-five.
When you think of great entrepreneurial role models, who comes to mind?
Probably über wealthy startup founders, CEOs and angel investors who's books on entrepreneurship are hailed as the modern day blueprints to business success.
These entrepreneurship icons often tell us that growth at all costs is key. Get enough early investment capital and you can even operate your business at a loss from the very beginning until you find a way to dominate your market.
Of the tiny startup minority that finds success (9 out of 10 startups fail), those founders then sell their companies for a multi-million dollar payday, earning their place among the angel investors to begin the cycle anew.
Given that strategy's tiny potential for success, why would you even try to be a startup?
We think it's not only dumb, but dangerous...
Follow your passion! Dare to believe in your dreams! You can do it!!
Sound familiar? The areas of entrepreneurship and personal development/motivational stuff and intertwined and "follow your passion" is run-of-the-mill advice in both.
But is it actually good advice or is it just another example of guru bullshit?
In my experience, it's bad advice and the "follow your passion" crowd usually don't last long as entrepreneurs.
So, you should be a hard hitter and chase the money, right? Coffee is for closers and all that.
Well, chasing the money is also a pretty reliable way to fail at the startup game...
So, what exactly is the right approach? Check out today's video to find out...