Tag Archives for " split-testing "

Email Marketing Automation: The Best Tools Compared

Email Marketing

Email is a powerful marketing tool and a mailing list is easily an online business' most valuable asset.

It makes sense, then, to ask yourself which one of the many email marketing tools available is "the best". Unfortunately, this question is difficult to answer. Email marketing tools tend to be highly complex and packed with features. Testing even one of them is time consuming and it's impossible to cover all possible business cases.

In this post, we'll ​use an 80/20 approach to compare some of the most popular email marketing tools out there. We will look at Active Campaign, Autopilot, ConvertKit and Drip and we'll be evaluating them by asking the toughest questions...​

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The Two Factors that Determine the Success of Your Site

New Blog Post

Would you like your site to generate more income, but don’t know how to make that happen? Are you unsure about what direction your site design should take? Do you hear a lot about “usability” and “engagement”, but lack a concrete guide for what to actually do about these things?

If so, this post is for you.

Read on to find out the only two factors that truly matter for your website’s performance and profitability.

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Review: WordPress Split Test Optimizer Plugin

In a previous post, I had reviewed a WordPress plugin for setting up easy split tests and had given it a thumbs-up. Setting up split-tests on WordPress is usually complicated or expensive… or both. The previously reviewed plugin made thing easier, but unfortunately, it’s no longer available. Now, along comes a new candidate by the name of WordPress Split Test Optimizer. Is this a better solution for running A/B tests on WordPress based sites? Does it manage to be simple and affordable at the same time?

Read on to find out.
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Split Testing Basics

Split Testing Basics Image

Split-testing, sometimes also called A/B testing, is the process of testing two or more variations of a webpage against each other in order to determine which one performs better. The goal of split testing is simply to find out how to structure your page so that you can get more clicks, more conversions, more sign-ups or whatever else may be the purpose of the site.

Read on for to learn how and what to test.

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