Information doesn't sell anymore.
In the age of Wikipedia, Google and Quora available at the click of the finger, anyone can expand their knowledge for free - Tom Libelt points out.
Yet, he believes that online courses are one of the greatest ways to make money and most people fail simply because they lack marketing skills to promote them.
Tom helps people market their courses, and in today's episode, he revealed why many struggle with selling their courses, how to find your ideal customers and target them without spending on ads, sell without the fear of coming across too salesy, and what are some key things you can change about the way you market your course that will drive in more sales. And if information doesn't sell, what does?
This and more is waiting for you in this episode!
Which animal do you find scarier: a shark or a cow?
Chances are, you answered "a shark". After all, those sharp teeth and serial killer eyes do look kinda intimidating. But would you believe that way more people are killed by cows than sharks? And we haven't even mentioned mosquitoes...
We're designed to judge a situation by the most overt signs and let ourselves be fooled without taking a closer look.
This could be even more challenging when we're about to spend our money online.
We're trying to avoid scam so desperately that we boo anything slightly salesy while falling prey to the real predators.
In today's episode, we're asking the question: what is ethical in marketing? What's the deal with marketing tricks and weapons of influence? Where is the line between a clever sales hack and a dirty scam?
How can you make money online and keep your conscience clear?
This and more is waiting for you in this episode.
Entrepreneurs are all about growth, grinding and hustle. We want to get more done, faster. Work harder than anyone we know. We're inspired by mentors, gurus and influencers who "made it" and want to model exactly what they do to be even more productive and grow even faster.
It's pretty hard to get more than 24 hours in a day, so we look for ways to use even more of those 24 hours for hustling. Because that's what an entrepreneur does, right? No time for slacking off!
It's only natural that we're trying to save time on an activity that normally takes 7-8 hours every day: sleeping.
The less we sleep, the prouder we are of ourselves and feel superior to others who are so lazy that they spend 8 hours in bed and wake up after sunrise. We love complaining about being tired and needing coffee, as this is another way to prove to our peers that we're real grinders. We compensate with 20-minute power naps to get through the day, and we believe that it's worth as much as a good night's sleep.
But here's the thing: you can't 80/20 your sleep.
In this episode, we explore why sleep is more important for entrepreneurs than most people think, how even mild sleep deprivation can affect your performance, why waking up early can be counterproductive and how to get a better quality, more restful sleep that's most ideal for your mind and body.
You can run countless ads. You can tell people about how awesome your products are. You can talk about the features and benefits for hours.
And yet, a single happy customer's recommendation to their friends is still going to be more powerful.
Think back of your last ten purchases. How many times did you pull the trigger because you read a great review, you heard your favorite YouTuber talk about it, or your friend randomly mentioned it over dinner? You may not even be aware of if, but if you're like most of us, you do it all the time.
So do your customers.
In today's episode, Raúl Galera from ReferralCandy shared with us how even a small business can take advantage of this already existing habit, how to incentivize even more of your customers to recommend your product and be rewarded for it, without turning them into sketchy MLM salesmen.
He also revealed what makes a referral program work, why it's not enough to only reward your existing customers, how you can do this on a low budget and what type of reward system will work best in your specific case.
All this and more is waiting for you. Listen in!
In our previous ActiveGrowth podcast episode, we had a chat with Tim Soulo from Ahrefs about the importance of SEO and knowing your potential customers to increase your website traffic without spending much on it.
You learned that SEO doesn't exclusively happen on your own website: to get quality backlinks and reach more people, you should get featured on other channels. And to make it happen, you need to start doing outreach.
Today, we brought to you Colin Shipp, networking, PR and outreach expert, to dive deeper into effective targeting and outreach. You'll learn how to do your research, reach out to the right people and get the "yes" you need to get more traffic, customers and quality relationships that will help you level up your business.
As much as we advocate the Customer First Approach, once you have a solid product and paying customers, you want to get more of them by increasing your website traffic.
But getting just any sort of traffic won't cut it.
If I send a thousands of middle-aged men to your local lingerie store, some might buy something, but most of them would leave empty-handed. It's the same online.
No, you want quality traffic. People who are actually interested in your services and want to hear more about you, purchase from you, tell your friends about you.
How can you find these people without spending a fortune on ads or a skilled marketing team?
If you're new to SEO, read this article before listening to the podcast!
This is our third episode on making videos. We recorded it, because we know that you're still putting off sitting down in front of the camera and film. Aren't we right?
In this episode, we're talking to three guests who got over the resistance and have been making videos regularly now. They started making videos for different reasons, coming from different backgrounds, with different skills and tried different approaches, yet, looking back, the lessons they've learned and the stages they had to go through are nearly the same.
Learn from their stories how they got themselves to record their first videos, got over the initial fear and resistance, managed to turn this into a habit, and how they improved their video making and communication skills fast with regular feedback and daily repetition. As part of this episode, you'll also get a bonus from us.
When you start your entrepreneurial journey, it's easy to find yourself working multiple jobs - you're the idea generator, the executor, the web-developer, the marketer, the customer support person... and so many other things you've just never done before!
While outsourcing is a great solution, it's not always possible. Sometimes you need to give in and learn all the new skills to scale up. How can you to this without wasting a lot of time and energy that you could spend on moving forward?
In this episode, the founders of Thrive Themes, Shane Melaugh and Paul McCarthy, are presenting a very specific way of learning and practicing new skills the fastest possible way, that helped them move the needle and grow their business. They're now applying this method to the members of their team and the improving their team management skills through it.
This episode is about a skill building method called Deliberate Practice, exactly how it works and how you can apply it to your business. Listen in!
You know that filming videos in 2018 is essential to build your online brand. Yet, you're still not making them. But one day you will – at least that's what you keep telling yourself...
Chances are that whatever your justification is for not getting in front of the camera ("My camera isn't good enough...", "There's nowhere to film in my apartment...", and so on), it's likely your ego that's preventing you from building the video skills you need to make it online.
In this episode, we'll provide you specific action steps on how to overcome camera shyness, stage fright and procrastination when it comes to filming and publishing videos. We'll help you quiet that fear-of-judgement keeping you from venturing out past your comfort zone.
In the previous episode about colliding ideas with reality we talked about how to tell business ideas that are likely to succeed from those that aren't. An important part of this process is to turn vague ideas into specific numbers.
Instead of thinking "I'll need a lot of traffic" we want to think "I'll need X visitors and a Y% conversion rate". But how do you come up with these numbers for a business that doesn't exist yet?
In this episode, we'll teach you how to use approximation to figure out as quickly as possible what ideas are worth pursuing and be able to implement it rapidly, without spending a lot of time trying to be precise, or being careless and making bad business decisions.
Listen in, we're about to save you a lot of time!
Let's go for a hike! At the end of the hike, we'll get to the top of a beautiful mountain with breathtaking views of the crystal clear lake below and the pine forest that surrounds it.
Well, we also want you to take your most durable boots, food for 3 days, a first aid kit and a rifle that can stop an angry bear. Then you might make it.
You see, coming up with a fantastic business idea is like imagining watching the sunset from the mountain top. It's fun to dream of the end goal but the road that leads there is way harder than you imagine. If you aren't prepared for a hard journey, you'll never get there.
In this episode, we're giving you the best strategy we know to prevent you from losing all your time, money and self-respect by starting on a business or project that just won't work.
We're about to destroy your dreams and wipe that enthusiastic smile off of your face... and you'll be grateful for it.
A one-person business can be overwhelming. You're the CEO, the marketer, the support rep, the apprectice - all in one person. You just escaped the dreaded 9 to 5, and before you know it, you're working 5 different jobs and there's not even free office coffee.
This episode is specifically for solopreneurs. We'll discuss what you need to do to move your business forward without wasting time, what you should stop doing, what you could do differently and what are the key things you definitely should spend your time on instead.
Ready to take your one-man show to the next level? Listen in!