In content marketing, should you focus on quality or quantity?
In other words: should you spend a lot of time creating fewer pieces of content, but make each of those pieces as epic as possible? Or is it better to publish a lot and get your message out there as often as possible, in as many places as possible?
The answer, it seems, depends on who you ask. But in today's post, we'll settle the debate, by asking the right question...
It turns out that marketing teams and online business owners don’t have superhuman hearing when it comes to detecting whispers about their products and services online.
So how do they manage to always respond to comments every time their company or products are mentioned in blog posts or forum discussions or social media blasts?
Well, it’s not by manually scrounging for data on a daily basis.
Instead, they have automated tools that listen to buzz on the internet for them.
Now, you might think a fancy automated monitoring system costs a monthly fortune to deploy and would be super complicated to setup...but you’d be wrong!
The leading keyword monitoring tools are FREE and only take a few moments to get up and running.
If you have an online business, this quick post will teach you how to start listening to the internet to help manage your brand and product perception in real-time to boost your online authority and make more sales!Continue reading
There is one promise, one dream, that is the most alluring of all, in our industry.
The promise of easy money.
The hope for easy money brings floods of newbies into the fold of online marketing, entrepreneurship, digital nomadism etc.
Bold-faced promises of a simple trick to make money easily is the domain of (rather obvious) scams aimed at the naive and underinformed. However, everywhere you look in online marketing, there are echoes of the promise of easy money. From headlines of trending blog posts to the sales messages of even the most serious and enterprised-focused marketing tools, the implication is always that this will somehow make you more money, more easily.
Is it just an alluring trap? Or can making money truly be easy?Continue reading
If you run an online business, you know how much it sucks to schedule meeting after meeting, across multiple timezones, through your email.
Here's a typical back-and-forth email scheduling thread you're probably much too familiar with...Continue reading
While this site has only recently been revived, I want to continue the tradition of looking back at the past year and extracting the most valuable lessons and learning points from it.
2016 was another big year in my business and despite already being past the "small business" and "startup" stages, we managed to double our revenue again, over the course of the year.
This would indicate that we're doing some things right.
2016 was also arguably one of the most challenging and stressful years for me yet. And if you're familiar with The Grind, you know that this too is a good thing in many ways.
Watch the video to get a closer look at the big lessons and mistakes from this hugely successful year.Continue reading
Have you ever wondered why starting a business is so damn difficult? And all the while, some entrepreneurs make it look easy.
What's up with that?
In today's post, you'll discover a universal and unshakable principle that makes being an entrepreneur difficult. There's (almost) nothing you can do about it, but if you know about this, you're much more likely to see it through...Continue reading
Like last year, Paul McCarthy and myself took some time to reflect on the year past and extract the most important and transformative lessons we learnt.
2015 was a year of fast growth for our company (Thrive Themes) and today's podcast episode is chock-full of tips you can apply to grow your own business, become a more focused and productive entrepreneur and much more...Continue reading