Tag Archives for " Shane Melaugh "

The Bootstrapper’s Guide to SEO

As much as we advocate the Customer First Approach, once you have a solid product and paying customers, you want to get more of them by increasing your website traffic.

But getting just any sort of traffic won't cut it.

If I send a thousands of middle-aged men to your local lingerie store, some might buy something, but most of them would leave empty-handed. It's the same online.

No, you want quality traffic. People who are actually interested in your services and want to hear more about you, purchase from you, tell your friends about you. 

How can you find these people without spending a fortune on ads or a skilled marketing team? 

In today's episode of the Traffic for Time Instead of Money podcast series, we interviewed Tim Soulo, CMO at ahrefs, to share his best SEO strategies that work on a bootstrap budget.

If you're new to SEO, read this article before listening to the podcast!

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You Shouldn’t Be An Entrepreneur

​"If you don't build your dream... someone will hire you to help build theirs." /Tony Gaskins/

We don't think so. 

Here's what we think: If you agree with the quote above, you're never gonna be a successful entrepreneur.

In today's episode, we continue the gentle but kind discouragement we started last time and discuss all the reasons why running your own business might not be your path after all. 

Being an employee, an entrepreneur, a freelancer or an intrapreneur can be equally cool depending on your character. With this episode, we help you find the right alternative - or further confirm that you were born to be an entrepreneur. 

Listen in before you quit that dreadful nine-to-five.

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Don’t Be A Startup!

When you think of great entrepreneurial role models, who comes to mind?

Probably über wealthy startup founders, CEOs and angel investors who's books on entrepreneurship are hailed as the modern day blueprints to business success.

These entrepreneurship icons often tell us that growth at all costs is key. Get enough early investment capital and you can even operate your business at a loss from the very beginning until you find a way to dominate your market. 

Of the tiny startup minority that finds success (9 out of 10 startups fail), those founders then sell their companies for a multi-million dollar payday, earning their place among the angel investors to begin the cycle anew.

Given that strategy's tiny potential for success, why would you even try to be a startup?

We think it's not only dumb, but dangerous...

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Are You Creating Value or Just Advertising Space?

You don't have to be a celebrity anymore to take high-quality pictures with branded products and get paid for it. In fact, all you need is a large enough audience, and sponsorship deals will come to you and pay your bills.

That's what everyone seems to think these days anyway.

In this episode, you'll hear about the ActiveGrowth take on influencer marketing and getting a large number of following on social media or high traffic on your website, so that you can use those platforms to place ads on and just wait until you get rich. 

But is it a viable business model? Can you really make a living or even just enough money to cover your travels? And if you do, how long can you keep this up? 

Listen in to hear our take on these questions, which direction is online advertising heading, and what do we think you should do instead to make more money and provide more value!

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Are Your Goals Worth Having?

We all want to be successful. Whether it means becoming a millionaire, making enough money to travel the world, gaining recognition, popularity or making a difference in the lives of others... the entrepreneurial-mind usually wants more. We like to think of success as a shiny place with cherries on the top where only great things happen.

Yet, the news is full of highly successful celebrities who somehow end up taking their own lives. Money and fame just aren't enough to make them stay... 

But what should you do if you're the type of person that wants success and wealth? Should you drop it all and live as a monk? How can you hustle and build your empire without destroying yourself?

Today we're dealing with a heavier topic, inspired by an earlier episode of The Fizzle Show podcast: managing your mental health as an entrepreneur.

We're talking about the types of challenges you're inevitably going to face, and how to tell the hard times apart from each other – the ones that are normal and the ones that you need to do something about. As always, we're not just telling you what to do, but how we think you might go about doing it. 

Please note: while this episode is intended to help you, it is in no way a substitute for professional help. If you are in distress, please reach out to a healthcare professional.

Thanks to The Fizzle Show for bringing the topic up and allowing people to realize they're not alone with their internal battles. 

Listen in!

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Getting Good On Camera: Why It’s a Life Skill Every Entrepreneur Needs

This is our third episode on making videos. We recorded it, because we know that you're still putting off sitting down in front of the camera and film. Aren't we right?

In this episode, we're talking to three guests who got over the resistance and have been making videos regularly now. They started making videos for different reasons, coming from different backgrounds, with different skills and tried different approaches, yet, looking back, the lessons they've learned and the stages they had to go through are nearly the same

Learn from their stories how they got themselves to record their first videos, got over the initial fear and resistance, managed to turn this into a habit, and how they improved their video making and communication skills fast with regular feedback and daily repetition. As part of this episode, you'll also get a bonus from us.

Listen in!

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Why Entrepreneurs Need to Learn Many New Skills Rapidly (and How to Do It)

When you start your entrepreneurial journey, it's easy to find yourself working multiple jobs - you're the idea generator, the executor, the web-developer, the marketer, the customer support person... and so many other things you've just never done before!

While outsourcing is a great solution, it's not always possible. Sometimes you need to give in and learn all the new skills to scale up. How can you to this without wasting a lot of time and energy that you could spend on moving forward? 

In this episode, the founders of Thrive Themes, Shane Melaugh and Paul McCarthy, are presenting a very specific way of learning and practicing new skills the fastest possible way, that helped them move the needle and grow their business. They're now applying this method to the members of their team and the improving their team management skills through it. 

This episode is about a skill building method called Deliberate Practice, exactly how it works and how you can apply it to your business. Listen in! 

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Still Haven’t Made Videos? Your Ego Is to Blame

You know that filming videos in 2018 is essential to build your online brand. Yet, you're still not making them. But one day you will – at least that's what you keep telling yourself...

Chances are that whatever your justification is for not getting in front of the camera ("My camera isn't good enough...", "There's nowhere to film in my apartment...", and so on), it's likely your ego that's preventing you from building the video skills you need to make it online.

In this episode, we'll provide you specific action steps on how to overcome camera shyness, stage fright and procrastination when it comes to filming and publishing videos. We'll help you quiet that fear-of-judgement keeping you from venturing out past your comfort zone.

Listen in!

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Billionaire Ray Dalio’s Unconventional Advice for Efficient Decision Making

In the previous episode about colliding ideas with reality we talked about how to tell business ideas that are likely to succeed from those that aren't. An important part of this process is to turn vague ideas into specific numbers.

Instead of thinking "I'll need a lot of traffic" we want to think "I'll need X visitors and a Y% conversion rate". But how do you come up with these numbers for a business that doesn't exist yet?

In this episode, we'll teach you how to use approximation to figure out as quickly as possible what ideas are worth pursuing and be able to implement it rapidly, without spending a lot of time trying to be precise, or being careless and making bad business decisions. 

Listen in, we're about to save you a lot of time!

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Colliding Your Ideas With Reality

Let's go for a hike! At the end of the hike, we'll get to the top of a beautiful mountain with breathtaking views of the crystal clear lake below and the pine forest that surrounds it.

Sound good? 

Well, we also want you to take your most durable boots, food for 3 days, a first aid kit and a rifle that can stop an angry bear. Then you might make it.

You see, coming up with a fantastic business idea is like imagining watching the sunset from the mountain top. It's fun to dream of the end goal but the road that leads there is way harder than you imagine. If you aren't prepared for a hard journey, you'll never get there. 

In this episode, we're giving you the best strategy we know to prevent you from losing all your time, money and self-respect by starting on a business or project that just won't work. 

We're about to destroy your dreams and wipe that enthusiastic smile off of your face... and you'll be grateful for it.

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You’re Focusing On The Wrong Thing – What to Stop, Change and Start Doing to Make Progress

A one-person business can be overwhelming. You're the CEO, the marketer, the support ​rep, the apprectice - all in one person. You just escaped the dreaded 9 to 5, and before you know it, you're working 5 different jobs and there's not even free office coffee.

This episode is specifically for solopreneurs. We'll discuss what you need to do to move your business forward without wasting time, what you should stop doing, what you could do differently and what are the key things you definitely should spend your time on instead.

Ready to take your one-man show to the next level? Listen in!

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Tap the Power of Clear Communication & Be Seen as an Authority

We've all listened to speakers who were simply not able to finish their long introductions and just get to the point. Once they get there, we wonder how it's all related to anything and if it's just us not getting what they're trying to explain. 

Those speeches are the worst. You know there's something important or interesting that you could learn from the expert on the stage, yet your head is filled with question marks and eventually you start zoning out. 

The same might be happening to your audience when they listen to you or read your content. Clear, concise communication that's also not boring doesn't come naturally to most of us. 

In this podcast episode, after a ton of requests, we're continuing our discussion on efficient communication - listen in!

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