As part of the launch of our new podcast, we held a live webinar on launch day. During the webinar, we discussed the content of the first episodes with our audience and everyone who attended could ask us questions.
We got questions about the Forget Traffic/Customer First topic form the podcast, as well as many other questions about business building and marketing.
For this post, we picked out some of the highlights for you.
Google Analytics is a very popular tool for tracking website visitors, but it’s not the only solution and certainly not the perfect solution for everyone.
Depending on your business model and your needs, an alternative analytics solution might serve you far better and be a lot more useful to your business. Whether you’re looking for something supplemental or something to completely replace GA, this post has got you covered.
Read on to discover the best Google Analytics alternatives for your website.Continue reading
Today’s post is an answer to a question sent by Paula in this recent post. If you know me, you know that I’ve never invested time into growing my social media following or improving my social media marketing skills. Plus, a few years ago, I dropped any and all search engine optimization work and now I don’t do any of that either, for any of my businesses.
If you’ve ever wondered why that is and how it actually turns into an advantage for my business, here’s the answer:
Pandas, penguins, backlinks, anchor-texts… whoever you blame, chances are that you’ve experienced a Google slap or two, if you’ve been doing SEO for a while.
The same is true for me: several of my niche sites that were previously ranking and earning well were slapped from their SERP perches at one point or another. Is it possible to recover a slapped site and get back to previous rankings and traffic levels?
I don’t know, but with this case study, I intend to find out.
Search engine optimization has always been a moving target. Algorithms change, people’s expectations of websites and web content change and SEOs need to adjust accordingly to keep up.
The Google Panda update of March 2011 and many of the subsequent updates have shook up the SEO world to a greater degree than any updates before that (at least since I’ve been involved in SEO). As a consequence, there’s quite a bit of conflicting and misleading or simply out-dated information about SEO floating around right now.
In this article, we’ll take a close look at exactly what the new SEO landscape looks like and what you can do to rise to the top, once more.
Google does not want good content.
I know you’ve been told otherwise. I know that “Google wants good content” is a phrase repeated over and over, often by people who should know better. Unfortunately, it’s simply not true and believing it could be dangerous.
In this post, let’s examine what Google really wants and what that means for you.
For small businesses and bootstrap marketers, it’s easy to feel persecuted by Google. From banning AdWords and AdSense accounts to Panda updates and from blocking keyword referral data (unless you’re a paying AdWords customer) to an increasing big-brand bias in the search results, it seems like Google is out to get small websites and small businesses.
That might not be literally true, but there’s no doubt that Google’s main goal is to make more money for Google. Being nice to small businesses doesn’t enter the equation for any decisions they make. And that makes relying on them too much a bad idea.
What then, are small businesses and individual SEOs to do? Is there a way to break out of the cycle of constantly trying to adopt to Google’s latest change, only to get smacked down by the next one?
There is. And it’s called the New Traffic Paradigm.