As part of the launch of our new podcast, we held a live webinar on launch day. During the webinar, we discussed the content of the first episodes with our audience and everyone who attended could ask us questions.
We got questions about the Forget Traffic/Customer First topic form the podcast, as well as many other questions about business building and marketing.
For this post, we picked out some of the highlights for you.
Google Analytics is a very popular tool for tracking website visitors, but it’s not the only solution and certainly not the perfect solution for everyone.
Depending on your business model and your needs, an alternative analytics solution might serve you far better and be a lot more useful to your business. Whether you’re looking for something supplemental or something to completely replace GA, this post has got you covered.
Read on to discover the best Google Analytics alternatives for your website.Continue reading
Today’s post is an answer to a question sent by Paula in this recent post. If you know me, you know that I’ve never invested time into growing my social media following or improving my social media marketing skills. Plus, a few years ago, I dropped any and all search engine optimization work and now I don’t do any of that either, for any of my businesses.
If you’ve ever wondered why that is and how it actually turns into an advantage for my business, here’s the answer:
Pandas, penguins, backlinks, anchor-texts… whoever you blame, chances are that you’ve experienced a Google slap or two, if you’ve been doing SEO for a while.
The same is true for me: several of my niche sites that were previously ranking and earning well were slapped from their SERP perches at one point or another. Is it possible to recover a slapped site and get back to previous rankings and traffic levels?
I don’t know, but with this case study, I intend to find out.
Search engine optimization has always been a moving target. Algorithms change, people’s expectations of websites and web content change and SEOs need to adjust accordingly to keep up.
The Google Panda update of March 2011 and many of the subsequent updates have shook up the SEO world to a greater degree than any updates before that (at least since I’ve been involved in SEO). As a consequence, there’s quite a bit of conflicting and misleading or simply out-dated information about SEO floating around right now.
In this article, we’ll take a close look at exactly what the new SEO landscape looks like and what you can do to rise to the top, once more.
Google does not want good content.
I know you’ve been told otherwise. I know that “Google wants good content” is a phrase repeated over and over, often by people who should know better. Unfortunately, it’s simply not true and believing it could be dangerous.
In this post, let’s examine what Google really wants and what that means for you.
For small businesses and bootstrap marketers, it’s easy to feel persecuted by Google. From banning AdWords and AdSense accounts to Panda updates and from blocking keyword referral data (unless you’re a paying AdWords customer) to an increasing big-brand bias in the search results, it seems like Google is out to get small websites and small businesses.
That might not be literally true, but there’s no doubt that Google’s main goal is to make more money for Google. Being nice to small businesses doesn’t enter the equation for any decisions they make. And that makes relying on them too much a bad idea.
What then, are small businesses and individual SEOs to do? Is there a way to break out of the cycle of constantly trying to adopt to Google’s latest change, only to get smacked down by the next one?
There is. And it’s called the New Traffic Paradigm.
In this interview, Matt Carter discusses the keys to his amazing success with niche marketing and talks in detail about what he does to make sure his sites rank well.
Matt Carter is a leading authority on SEO and niche marketing, as there are few people who have as much success or as much experience with niche sites as himself. Check out the interview below to get some very valuable insight into how he works.
No-Hands SEO is a desktop-based Windows program that promises to take all of the work out of search engine optimization. It’s supposed to do so by automating the backlink building or “off-page” part of SEO. Beyond that, it’s not all that clear what exactly the software does, if the sales-page is all you have to go by.
Read this review to see what this product is all about and to learn whether or not it’s worth investing in.
BuildMyRank is what might be described as a “high-PR blog network” in the style of LinkVana. What you get with “usual” blog networks is the ability to post spun articles to potentially hundreds of (mostly low-quality) blogs. With BuildMyRank, you write unique posts with your links inside them and each post gets submitted to only one single blog.
This may seem like a really bad deal, at first glance, but the key is that a system like BuildMyRank puts the emphasis on quality rather than quantity: BMR only has blogs with pagerank (ranging from PR1 to PR6) in their network and they make an effort to get every single post indexed.
Is it worth the trouble writing unique posts (or outsourcing the task) or should you stick to more automated link-building solutions? Read on to find out.
Blog networks are among my favorite sources for targeted link-building. There’s no other way in which you can so easily get in-content, anchor-text backlinks from a whole lot of websites all over the Internet.
The question is: which ones of the many available networks should you join? Which ones are worth the investment and which ones should you avoid? And of course, the most important question: which networks provide the most and best backlinks?
That’s what we’re going to find out in this roundup review.
In late July, I started the “Throw Money At It” project, in which I attempt to build profitable niche sites while spending only money, not time, to make it happen. My three test sites have now been up and running for two full months and it’s time to look at the progress they’ve made so far.
Did the sites make a profit? Is the project a success or have I just found a way to waste money?
Read on to get the full details.