Tag Archives for " SEO "

The Bootstrapper’s Guide to SEO

As much as we advocate the Customer First Approach, once you have a solid product and paying customers, you want to get more of them by increasing your website traffic.

But getting just any sort of traffic won't cut it.

If I send a thousands of middle-aged men to your local lingerie store, some might buy something, but most of them would leave empty-handed. It's the same online.

No, you want quality traffic. People who are actually interested in your services and want to hear more about you, purchase from you, tell your friends about you. 

How can you find these people without spending a fortune on ads or a skilled marketing team? 

In today's episode of the Traffic for Time Instead of Money podcast series, we interviewed Tim Soulo, CMO at ahrefs, to share his best SEO strategies that work on a bootstrap budget.

If you're new to SEO, read this article before listening to the podcast!

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How to Get Free Traffic to Your Website – The Big List

​Everybody wants more traffic. And free traffic, especially.

We've previously covered why you should forget about traffic when you start out. Instead, focus on getting paying customers, right away. If you follow the advice on this site, you'll soon find yourself with a solid business and a small number of customers or clients... but what then?

At some point, traffic generation becomes the logical next step to focus on. That's what this post and our next series of podcast episodes is about.

To start things off, here's a comprehensive list of methods and strategies you can use to get traffic. Specifically, these are bootstrap-friendly "free" traffic generation methods.

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Highlights from the ActiveGrowth Podcast Launch Webinar

As part of the launch of our new podcast, we held a live webinar on launch day. During the webinar, we discussed the content of the first episodes with our audience and everyone who attended could ask us questions.

We got questions about the Forget Traffic/Customer First topic form the podcast, as well as many other questions about business building and marketing.

For this post, we picked out some of the highlights for you.

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The 11 Best Alternatives to Google Analytics

Google Analytics is a very popular tool for tracking website visitors, but it’s not the only solution and certainly not the perfect solution for everyone.

Depending on your business model and your needs, an alternative analytics solution might serve you far better and be a lot more useful to your business. Whether you’re looking for something supplemental or something to completely replace GA, this post has got you covered.

Read on to discover the best Google Analytics alternatives for your website.​

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How Your Business Can Thrive Without SEO & Social Media

Today’s post is an answer to a question sent by Paula in this recent post. If you know me, you know that I’ve never invested time into growing my social media following or improving my social media marketing skills. Plus, a few years ago, I dropped any and all search engine optimization work and now I don’t do any of that either, for any of my businesses.

If you’ve ever wondered why that is and how it actually turns into an advantage for my business, here’s the answer:

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Google Un-Slap Case Study

Pandas, penguins, backlinks, anchor-texts… whoever you blame, chances are that you’ve experienced a Google slap or two, if you’ve been doing SEO for a while.

The same is true for me: several of my niche sites that were previously ranking and earning well were slapped from their SERP perches at one point or another. Is it possible to recover a slapped site and get back to previous rankings and traffic levels?

I don’t know, but with this case study, I intend to find out.
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The New Rules of SEO

Search engine optimization has always been a moving target. Algorithms change, people’s expectations of websites and web content change and SEOs need to adjust accordingly to keep up.

The Google Panda update of March 2011 and many of the subsequent updates have shook up the SEO world to a greater degree than any updates before that (at least since I’ve been involved in SEO). As a consequence, there’s quite a bit of conflicting and misleading or simply out-dated information about SEO floating around right now.

In this article, we’ll take a close look at exactly what the new SEO landscape looks like and what you can do to rise to the top, once more.
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What Google Wants

Google does not want good content.

I know you’ve been told otherwise. I know that “Google wants good content” is a phrase repeated over and over, often by people who should know better. Unfortunately, it’s simply not true and believing it could be dangerous.

In this post, let’s examine what Google really wants and what that means for you.

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The New Traffic Paradigm

For small businesses and bootstrap marketers, it’s easy to feel persecuted by Google. From banning AdWords and AdSense accounts to Panda updates and from blocking keyword referral data (unless you’re a paying AdWords customer) to an increasing big-brand bias in the search results, it seems like Google is out to get small websites and small businesses.

That might not be literally true, but there’s no doubt that Google’s main goal is to make more money for Google. Being nice to small businesses doesn’t enter the equation for any decisions they make. And that makes relying on them too much a bad idea.

What then, are small businesses and individual SEOs to do? Is there a way to break out of the cycle of constantly trying to adopt to Google’s latest change, only to get smacked down by the next one?

There is. And it’s called the New Traffic Paradigm.

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Building Future-Proof Niche Sites – Interview With Matt Carter

In this interview, Matt Carter discusses the keys to his amazing success with niche marketing and talks in detail about what he does to make sure his sites rank well.

Matt Carter is a leading authority on SEO and niche marketing, as there are few people who have as much success or as much experience with niche sites as himself. Check out the interview below to get some very valuable insight into how he works.

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No-Hands SEO Review

No-Hands SEO is a desktop-based Windows program that promises to take all of the work out of search engine optimization. It’s supposed to do so by automating the backlink building or “off-page” part of SEO. Beyond that, it’s not all that clear what exactly the software does, if the sales-page is all you have to go by.

Read this review to see what this product is all about and to learn whether or not it’s worth investing in.
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BuildMyRank Review

NOTE: In case you are finding this post now, be aware that link networks like BuildMyRank have been rendered ineffective as a link building method. All the data and results in this review come from testing done long before Google “slapped” this link building method. While this review is positive, because BMR was great at the time, it has now unfortunately become obsolete.

BuildMyRank is what might be described as a “high-PR blog network” in the style of LinkVana. What you get with “usual” blog networks is the ability to post spun articles to potentially hundreds of (mostly low-quality) blogs. With BuildMyRank, you write unique posts with your links inside them and each post gets submitted to only one single blog.

This may seem like a really bad deal, at first glance, but the key is that a system like BuildMyRank puts the emphasis on quality rather than quantity: BMR only has blogs with pagerank (ranging from PR1 to PR6) in their network and they make an effort to get every single post indexed.

Is it worth the trouble writing unique posts (or outsourcing the task) or should you stick to more automated link-building solutions? Read on to find out.

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