If you've got a WordPress website, I'm willing to bet online advertisements from generic hosting services like BlueHost and HostGator have targeted you before.
How do I know?
These companies have massive advertising budgets and capture large swaths of uninformed and unsuspecting customers as a result. To ensure you won't be one of them, I'm not going to waste your time reviewing such big name brands and their dollar store hosting plans.
Google Analytics is a very popular tool for tracking website visitors, but it’s not the only solution and certainly not the perfect solution for everyone.
Depending on your business model and your needs, an alternative analytics solution might serve you far better and be a lot more useful to your business. Whether you’re looking for something supplemental or something to completely replace GA, this post has got you covered.
Read on to discover the best Google Analytics alternatives for your website.Continue reading
As a marketer, you know how important social sharing and social proof have become to boosting traffic on your websites.
To meet the growing demand for online social sharing buttons, an entire market of WordPress plugins has sprung up in the past few years to fill the niche.
It’s easy to get lost in the vanity metrics of social media, but you should never loose sight of conversion optimization principles if increased revenue is your goal.
Don’t let yourself be satisfied by a plugin that simply displays the share buttons and layout options you want. The social sharing tool you choose must also deliver fast load times, mobile optimization and avoid inadvertently creating negative social proof on your website.
The goal of this post is to help you understand exactly what features and performance benchmarks you must prioritize in order to boost social engagement and increase your conversions.
To do this, we rounded up six social sharing plugins to give you a clear view of what the current WordPress social sharing landscape looks like.
Comments have always played an important role in blogging and content marketing. If you’re familiar with my product creation process, you also know that for me personally, comments have been an important source of insights into what exactly my customers (and potential customers) want out of a product.
If you have a WordPress website, you’re spoilt for choice when it comes to picking a commenting system. Apart from the default comments that come part and parcel with WordPress, you can also choose from these alternatives: Disqus, Jetpack Comments,Facebook Comments, Livefyre Comments and SolidOpinion.
Read on to discover the pros and cons of each solution, as well as my personal favorites.Continue reading
There are many tools you can use to measure your website traffic (see this roundup) and get varying degrees of data and insight about your visitors. For subscription based businesses, apps and some other business models, it makes sense to take things a step further and that's where advanced customer analytics come in.Continue reading
Blog networks are among my favorite sources for targeted link-building. There’s no other way in which you can so easily get in-content, anchor-text backlinks from a whole lot of websites all over the Internet.
The question is: which ones of the many available networks should you join? Which ones are worth the investment and which ones should you avoid? And of course, the most important question: which networks provide the most and best backlinks?
That’s what we’re going to find out in this roundup review.
Keyword research forms the foundation of any kind of online marketing endeavour. Without proper keyword research, a marketing campaign is dead in the water. No wonder then, that advanced keyword research programs come in many shapes and sizes. This post is a quick roundup featuring three of the most popular keyword research tools: Market Samurai, Keyword Blueprint and Keyword Elite 2.0.
Read on to see the roundup video and a short summary for each contestant.