Let's go for a hike! At the end of the hike, we'll get to the top of a beautiful mountain with breathtaking views of the crystal clear lake below and the pine forest that surrounds it.
Well, we also want you to take your most durable boots, food for 3 days, a first aid kit and a rifle that can stop an angry bear. Then you might make it.
You see, coming up with a fantastic business idea is like imagining watching the sunset from the mountain top. It's fun to dream of the end goal but the road that leads there is way harder than you imagine. If you aren't prepared for a hard journey, you'll never get there.
In this episode, we're giving you the best strategy we know to prevent you from losing all your time, money and self-respect by starting on a business or project that just won't work.
We're about to destroy your dreams and wipe that enthusiastic smile off of your face... and you'll be grateful for it.