If you're thinking that all that sounds like a lot of work, you're absolutely right! Not only do we advocate doing a lot of work, we also advocate doing very difficult work.
This could be a problem. Maybe you got into online marketing because you wanted to do less work and because you were hoping for some hands-off, passive ways to make a living...
If that's the case, I've got some bad news and some good news for you.
Every social network that gets popular inevitably declines. They all decline in the same way. And the decline happens for the exact same reason.
If you don't know about this, you'll fall into the "trending traffic" trap again and again. You'll be lured in by "social starlet" success stories, jump on a new platform when it's already too late and experience yet another disappointment.
Read on to discover what drives the inevitable decline of social platforms (and why you need to own your platform, instead).
It’s a quiet week in online marketing when no one declares the end of affiliate marketing, the end of SEO, the end of e-commerce, the end of the gravy-train or something of that ilk.
This post is not about declaring the death of anything, but it’s also not a post to reassure you about the future of online business. Instead, I want to talk about the reality of online marketing and the big mistakes that come with too much optimism as well as too much pessimism about it.
I need to ask you a question. A very important question. But first, I need to get a rant off of my chest.
Check out the video below to see what I’m talking about: