Tag Archives for " product launch "

What to Do When You Launch a Product & No One Buys… IMP#36

In previous posts & podcast episodes, we've talked a lot about minimum viable products, getting businesses off the ground on a shoestring budget and the value of releasing rapidly.

If you follow the advice you find here, you'll soon find yourself with a product or service ready to present to the world and perhaps you even orchestrate a small launch for it.

Now, what if you do all this and get virtually no result? What if no one buys your minimum viable product, no one signs up to your launch list and you get no feedback from the market? Is it time to give up or are there other options?

Discover the answer in today's podcast episode...​

Continue reading

Deception, Disappointment & Minimum Viable Products – IMP#35

In previous posts, we’ve covered the importance of launching your business by creating a minimum viable product – the smallest possible version of your product idea that you can release and get a real-world response to.

Personally, I swear by this approach and related concepts like the lean startup method and rapid implementation.

But what about the downsides of this approach? What if your minimal product is too minimal and your early users turn away in disappointment? Isn’t it even deceptive to promise a solution and then only deliver a very minimal concept of one?

These are the questions we address in today’s podcast episode…

Continue reading

Guide: How to Build Your List During a Product Launch

One of the best sources of new subscribers for my email lists are product launches. Whenever I release or re-release a product, it always means getting lots of new, highly valuable leads.

As outlined in the post where I describe my entire system for building product-based businesses, it’s very important to get the lead generation setup right when you first launch a product. In this post, you’ll discover the exact setup (including recommended tools) for the three types of lead generation you should put in place to get the most out of your next launch.

Continue reading

Lessons from Our Most Successful Launch – Part 2

After last week’s unveiling of the “dark side” of a highly successful product launch (see here), this week we are presenting the second part of the lessons learnt from the Thrive Themes launch.

Listen in to learn everything about our launch funnel, the strategy we set up for the launch and our “secret” to getting affiliates on board. Plus, we answer more of the listener questions sent in by you.

Continue reading

Lessons from Our Most Successful Launch – Part 1

In February, after half a year of development, we finally launched our latest and most ambitious project: Thrive Themes.

The launch lasted for 10 days only and was the most successful one I’ve ever been involved in. In this and the next podcast episode, we discuss exactly what happened behind the scenes, what we put in place to make the launch as successful as it was and give you a look at the “dark side” of things, that no one ever talks about…

Read on to watch or listen to part 1…

Continue reading

Membership and Product Delivery Solutions

Selling products or services is the basis of any serious online business and when you set out to start one, you soon face a big obstacle: what should you use, to handle all the technical stuff?

Things like collecting payments, delivering your digital products, managing customers and members, etc.

What you need is a product delivery solution. But which one is right for your business?

In this article (warning: it’s loooong), I go into detail about product delivery, talk about which solutions are good, which are bad and what you should consider for your own products and membership sites.

I’ll also give you a detailed run-down of some of the platforms I have personally had a close look at: aMember Pro, Digital Access Pass (DAP), EasyMemberProFusionHQKajabi, Nanacast, Premium Web Cart and SiteManPro.

Read on to learn pretty much everything you need to know about product delivery and membership sites, all in one post.

Continue reading

Looking Back at 2012: Why I Said “No” to More Money

This post is a candid look back at what happened in my business during the past year and what lessons can be learnt from it.

As every year, you get a no holds barred inside look. You get the good, the bad, the ugly.

Read on to find out why I said no to dozens of opportunites, lost tens of thousands of dollars and took a huge gamble…

Continue reading

How to Create and Launch a Product Successfully

A few months ago, starting with a list of only 500 people and in a niche where I was still very new at the time, I managed to create a full-time income with the very first product I created and launched.

In this post, I want to share everything I did to make this happen so that you can do the same. That product, by the way, was Backlink Battleplan.

 

Continue reading

Guru Popcorn: Kajabi

In today’s episode of Guru Popcorn, I take a close look at the first pre-launch video for Kajabi, a tricked-out media/product/membership platform. There’s a lot of interesting stuff going on in the video and with the marketing of Kajabi in general. To everyone’s great relief, this might just turn out to be “not your average product launch” (because, let’s be honest: we’re getting tired of those…).

Check out the video below to see my take on the clever marketing tactics used in this launch.

 

Continue reading

Traffic Siphon – The Art of Making a Lot of People Angry

Traffic Siphon is one of your typical, run of the mill, hyped up beyond all recognition and endorsed by all the usual suspects kind of ClickBank product. We get one of these at least once a month. The first time I came across it, I just had a quick glance at the sales-page, found it amusingly absurd, contemplated maybe making fun of it in a video and then got back to getting more important stuff done.

It had all the signs of being one among many, doubtless making someone a couple 100K and doubtless being a more or less useless product, under close scrutiny.

But something about Traffic Siphon is different…

Continue reading

Guru Popcorn, Episode 3: Perpetual Traffic Formula

Wow. Just wow.

That was my first reaction to Perpetual Traffic Formula, or rather the free report, which you can get here and which is the first part of a launch sequence for Ryan Deiss’ next product.

The landing page is really slick and awesome looking and the report itself has great production quality as well. As for the content? Marketing at it’s best.

Read on to see the genius way in which this system is positioned as something new and different in what may well be the most saturated market ever… (video after the break)

Continue reading

>