Tag Archives for " product creation "

Simple Business Case Study: How to Become THE Expert in Your Niche (by Making Your Niche Smaller)

If you want people to pay attention to you, it helps to be an expert.

But as you know, becoming an expert takes time. You must amass knowledge, apply it and then develop a strong record of practical success before the internet will consider you an authority.

It’s hard to shortcut that process, but today we’re going to look at a business that managed to do just that.

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The ActiveGrowth Manifesto

There are many websites you could be visiting and many blogs you could be reading. So why spend your time here, on ActiveGrowth, instead of out there, where hypey content, distraction and funny cat gifs beckon?

There are 3 good reasons to be here. ActiveGrowth stands for 3 things, above all else. There are 3 things that, in my entrepreneurial journey so far, have given me an unfair advantage over my competition.

This post is about those 3 things.

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15 Reasons You Need to Create & Sell Your Own Product

If you want to make money, you gotta sell something. And that means creating a product of your own. We call this creating a value based business and it's a simple proposition. However, the suggestion to create your own product probably causes a feeling of resistance inside you.

"Isn't creating your own product too difficult?"

"What if I'm not good enough to teach something in an info product or offer a service?"

"And stuff like payment processing and memberships and all that? Isn't that too complicated?"

If various gurus and the ever-passing parade of online marketing trends is to be believed, there are far easier ways to make money. So, why should you go the path of (seemingly) greater resistance and get your hands dirty creating your own product?

As you'll discover in this post, there are many reasons...

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Is “Bright-Shiny-Object Syndrome” Keeping You from Growing Your Business?

Do you think coming up with a good idea for a product or learning the skills to build it is hard? If you've tried launching your own product or service before, you know that there's one thing that's even harder: shipping it! 

We're here with a brand new podcast series that we named "Your Job Is To Ship".

As the title says, in this series we're discussing why shipping is the most important part of your business, why so many of us fail to do so and leave projects unfinished, and, most importantly: what you can do to get better at shipping quicker. 

It's time to take that unfinished book out of your drawer and stop abandoning projects that you've been meaning to finish. 

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The Importance of Owning Your Platform (& Why You Shouldn’t Be a YouTuber)

This Monday, we're here with another Mixup podcast episode. The topic for this episode is rarely discussed on the web, yet we find it extremely important: true ownership of your platform and business. 

Owning your platform is one of the three main pillars we talk about on ActiveGrowth. We find these three pillars so essential that it's the first thing you can read about on our homepage

So, what exactly does "owning your platform" mean? And what are the mistakes entrepreneurs make, that leave them with a business they don't truly own? Listen to today's episode to find out!

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Podcast Mixup Episode: Why Ego is Bad for Business

Today's episode is the first one that isn't part of the "Forget Traffic!" series. Instead, we discuss a problem that can undermine a business in subversive ways.

Simply put, that problem is: ego.

We've all got it, but the more you succumb to your ego, the lower your chances of success.

Listen in to discover the 5 ways in which ego will hurt your business and the strategies we've employed to outmaneuver our egos in these situations.

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How To Go From Your 1st Customer to a Digital Product Empire

How do you move from a Customer First online coaching business to actually selling products online?

In the 3rd episode of the Forget Traffic! podcast mini-series, Shane and Hanne are going to show you exactly how to do that.

If you missed the first two episodes of the series, you can download the audio and read the show notes here: Part 1, Part 2.

In this episode, we lay out a plan you can follow to scale up your business. With the Customer First approach, we may start on a small scale, but as you'll see here, there's a longer term game plan.

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The Only 3 Things You Can Do to Increase Your Revenue

Building a business can often feel quite overwhelming. One of your most important tasks is to make the business grow and it seems like there are unlimited possibilities and an endless list of tasks.

Well, I'm about to make this a lot easier for you. When you get right down to it, there are only 3 things you can do to make more money. In this post, you'll get the big-picture overview of these 3 things, so you know what to do next, no matter what your current situation is.​

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The “Dry Stretch” that Makes Almost All Entrepreneurs Fail

Have you ever wondered why starting a business is so damn difficult? And all the while, some entrepreneurs make it look easy.

What's up with that?

In today's post, you'll discover a universal and unshakable principle that makes being an entrepreneur difficult. There's (almost) nothing you can do about it, but if you know about this, you're much more likely to see it through...​

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Why Giving Away Your Valuable Content for Free Can Seriously Hurt Your Business

If you sell information products (which is something I recommend you do) and you also do content marketing, you'll inevitably face a dilemma. On the one hand, it's your business to sell your know-how and expertise and on the other hand, giving information away for free is how you can attract an audience.

How can you know what to give away and what to charge for? And if you give away too much, will anyone still have a reason to buy from you?

Watch the video below to see my simple solution to this problem:​

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Crushing it in 2015 – Everything We Learnt From Our Most Successful Year Yet – IMP#39

Like last year, Paul McCarthy and myself took some time to reflect on the year past and extract the most important and transformative lessons we learnt.

2015 was a year of fast growth for our company (Thrive Themes) and today's podcast episode is chock-full of tips you can apply to grow your own business, become a more focused and productive entrepreneur and much more...​

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What to Do When You Launch a Product & No One Buys… IMP#36

In previous posts & podcast episodes, we've talked a lot about minimum viable products, getting businesses off the ground on a shoestring budget and the value of releasing rapidly.

If you follow the advice you find here, you'll soon find yourself with a product or service ready to present to the world and perhaps you even orchestrate a small launch for it.

Now, what if you do all this and get virtually no result? What if no one buys your minimum viable product, no one signs up to your launch list and you get no feedback from the market? Is it time to give up or are there other options?

Discover the answer in today's podcast episode...​

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