In today’s podcast episode is based on a reader question sent in by Debra. If I tell you that her business is in the home gardening niche and that it’s a highly localized topic, you’ll probably think that whatever’s in this episode doesn’t apply to your business. However, as you’ll hear, the underlying principles of the 3 steps we look at in this podcast apply to any business model. No matter how far removed your niche is from that of ...

​Read More

In today’s episode, Paul McCarthy and Shane Melaugh take a dive into the world of Internet Marketing products. We explore the contrast between the “guru launches” of yesteryear and the new trend of doing price-dumping with WSOs. Get our thoughts on both, discover why we didn’t join either of those bandwagons and how the wrong pricing strategy can be deadly for your business. ...

​Read More