Do you ever catch yourself staring out of your window, getting dragged away by thinking about your future life? You visualize the successful empire you're going to build, the fame and recognition, the infinity pool in your villa's backyard, the private jet you're going to fly your loved ones to the Bahamas every Christmas...
While having these pictures in your mind is highly satisfiying, getting carried away by these daydreams is actually hurting your progress big time.
If you're one of those who often end up daydreaming about the future, stay tuned: our newest podcast episode is the treatment.Continue reading
Do you think coming up with a good idea for a product or learning the skills to build it is hard? If you've tried launching your own product or service before, you know that there's one thing that's even harder: shipping it!
We're here with a brand new podcast series that we named "Your Job Is To Ship".
As the title says, in this series we're discussing why shipping is the most important part of your business, why so many of us fail to do so and leave projects unfinished, and, most importantly: what you can do to get better at shipping quicker.
It's time to take that unfinished book out of your drawer and stop abandoning projects that you've been meaning to finish.Continue reading
This Monday, we're here with another Mixup podcast episode. The topic for this episode is rarely discussed on the web, yet we find it extremely important: true ownership of your platform and business.
Owning your platform is one of the three main pillars we talk about on ActiveGrowth. We find these three pillars so essential that it's the first thing you can read about on our homepage.
So, what exactly does "owning your platform" mean? And what are the mistakes entrepreneurs make, that leave them with a business they don't truly own? Listen to today's episode to find out!
Last week, as a closure of the ActiveGrowth Podcast launch day, we held a live webinar to answer your questions about the podcast and the topic that we choose for our first three episodes: why you should quit chasing traffic and focus on getting your first customer instead.
Based on all the questions and feedback we got, we decided to record a 4th episode as part of the "Forget Traffic!" series.
We noticed that there's some resistance to the idea of going customer first (even though "get paid sooner!" should be pretty appealing) and we address that in today's episode.
We also walk through several practical examples and case studies on how the customer first approach can work even for the less typical business models.Continue reading
As part of the launch of our new podcast, we held a live webinar on launch day. During the webinar, we discussed the content of the first episodes with our audience and everyone who attended could ask us questions.
We got questions about the Forget Traffic/Customer First topic form the podcast, as well as many other questions about business building and marketing.
For this post, we picked out some of the highlights for you.
Today's episode is the first one that isn't part of the "Forget Traffic!" series. Instead, we discuss a problem that can undermine a business in subversive ways.
Simply put, that problem is: ego.
We've all got it, but the more you succumb to your ego, the lower your chances of success.
Listen in to discover the 5 ways in which ego will hurt your business and the strategies we've employed to outmaneuver our egos in these situations.
How do you move from a Customer First online coaching business to actually selling products online?
In the 3rd episode of the Forget Traffic! podcast mini-series, Shane and Hanne are going to show you exactly how to do that.
In this episode, we lay out a plan you can follow to scale up your business. With the Customer First approach, we may start on a small scale, but as you'll see here, there's a longer term game plan.
In our previous podcast episode – Part 1 of the Forget Traffic! mini-series – Shane and Hanne introduced the Customer First Approach and why it's so important to avoid chasing more traffic – which is ultimately a 'customer last' approach!
In this episode, Part 2 of the Forget Traffic! series, Shane puts the customer first approach into action by demonstrating how to bootstrap it through an online coaching business right away.
Listen in to discover that getting your first customer takes less tech and a lot less budget than you would have probably guessed.
The most important thing you need to grow your online business is more traffic to your website, right?
Well, here at ActiveGrowth, we say...forget about traffic altogether! In our first full podcast episode – Forget Traffic! Part 1 – we're going to tell you why.
It turns out that web traffic is overrated when it comes to pulling success levers for your online business. In fact, traffic is such an over-emphasized performance indicator that it usually distracts you from much more important things that actually help to grow your business.
In Episode 1: Forget Traffic! – Part 1, Shane and Hanne introduce a business strategy they like to call the Customer First approach.
Download the podcast below to see why a customer first approach is so crucial to sidestepping the grind of audience building and moving you straight towards revenue generation instead.Continue reading
Welcome to the intro episode of our new ActiveGrowth podcast!
We've been hard at work this year creating a totally different kind of internet marketing podcast to go along with the new ActiveGrowth brand.
You see, podcasts are great, but we're fed up with how they all follow the same passive consumption formula. Interview a different expert each week, ask the same questions, have the expert give a short pitch for their new book or whatever.
Rinse and repeat, forever, across more podcasts than you can shake a stick at.
So we asked ourselves: can we do something completely different and still succeed?
Well, that's what we're going to find out...Continue reading
What happens if you take 6 bright, creative marketers who are eager to learn, bring them together in an apartment in a vibrant European city... and make them work and learn with me for 3 months straight?
Even though that's a question no one in particular was asking, I wanted to find out. So I did this as a marketing and recruitment experiment.
In today's podcast, the guinea pigs from this experiment talk about what it was like and what the biggest marketing and business lessons were, that they took away from this experience.Continue reading
Like last year, Paul McCarthy and myself took some time to reflect on the year past and extract the most important and transformative lessons we learnt.
2015 was a year of fast growth for our company (Thrive Themes) and today's podcast episode is chock-full of tips you can apply to grow your own business, become a more focused and productive entrepreneur and much more...Continue reading