As a marketer, you know how important social sharing and social proof have become to boosting traffic on your websites.
To meet the growing demand for online social sharing buttons, an entire market of WordPress plugins has sprung up in the past few years to fill the niche.
It’s easy to get lost in the vanity metrics of social media, but you should never loose sight of conversion optimization principles if increased revenue is your goal.
Don’t let yourself be satisfied by a plugin that simply displays the share buttons and layout options you want. The social sharing tool you choose must also deliver fast load times, mobile optimization and avoid inadvertently creating negative social proof on your website.
The goal of this post is to help you understand exactly what features and performance benchmarks you must prioritize in order to boost social engagement and increase your conversions.
To do this, we rounded up six social sharing plugins to give you a clear view of what the current WordPress social sharing landscape looks like.Continue reading
Comments have always played an important role in blogging and content marketing. If you’re familiar with my product creation process, you also know that for me personally, comments have been an important source of insights into what exactly my customers (and potential customers) want out of a product.
If you have a WordPress website, you’re spoilt for choice when it comes to picking a commenting system. Apart from the default comments that come part and parcel with WordPress, you can also choose from these alternatives: Disqus, Jetpack Comments,Facebook Comments, Livefyre Comments and SolidOpinion.
Read on to discover the pros and cons of each solution, as well as my personal favorites.Continue reading
At the time of writing, the number one suggestion in the Votebox is about online security. How can you keep your site from getting hacked and taken down, or worse, being “injected” with malicious code that might even affect your visitors in a negative way?
If you own many websites, chances are that you’ve had one or several of them compromised at some point and that’s never a pleasant experience.
In this post, we’ll take a look at the exact steps you can take to secure your WordPress websites, as quickly and easily as possible.
A marketing lesson that can’t be repeated too often is that you always need to focus on your customer’s or prospect’s wants and needs. Who are they? What are they looking for? What are their issues? What are their goals? The more insights of this kind you have, the better and more focused you can make your marketing efforts.
In this review, you’ll find a comparison of six different WordPress plugins that are all designed to help you get feedback from your website visitors. The six candidates are: smartFeedback, ninety Feedback Plugin, Creative Feedback Form, Usernoise Pro, Avia Feedback Box and TotalFeedback.
“Build a Mailing List” is an almost universal piece of advice given by successful marketers to aspiring marketers. Anyone who’s done any of it can attest to the effectiveness of e-mail marketing. The biggest issue with it is often getting people to sign up to your list in the first place. The two products I’m reviewing and comparing in this article, PopUp Domination and Digi List Builder, are both designed to help you with that. Both are primarily created to work with WordPress sites (although there’s also a non-WP version of PopUp Domination) and both give you a variety of options for presenting visitors to your site with you opt-in box and whatever your sign-up incentive is.
Read on to learn about how these two products are different and see which one comes out on top.
In a previous post, I had reviewed a WordPress plugin for setting up easy split tests and had given it a thumbs-up. Setting up split-tests on WordPress is usually complicated or expensive… or both. The previously reviewed plugin made thing easier, but unfortunately, it’s no longer available. Now, along comes a new candidate by the name of WordPress Split Test Optimizer. Is this a better solution for running A/B tests on WordPress based sites? Does it manage to be simple and affordable at the same time?
Read on to find out.
This post is just a quick and well deserved shout-out to Tobias Bäthge, the creator of the WP Table Reloaded plugin. I’ve just implemented this plugin for my Internet marketing product reviews page. That’s the page where I keep an overview of all the products I’ve reviewed so far. Before I used WP Table Reloaded, that table always looked a bit messy, and keeping it up to date was a hassle. If you go check it out now, you’ll see that it’s very tidy and neat looking and it’s now very easy for me to edit and update. The tables WP Table Reloaded creates can even be made sortable and searchable.
I don’t really want to go in-depth on this, so let me just say: if you use or want to use any kind of tables on a WordPress site, do yourself a favour and get the plugin.