Have you backed yourself into a corner with your choice of branding? Or are you looking to start a new brand and wonder how broad or narrow your focus should be?
It's a tricky situation. Branding is important from the moment you choose a domain name and making the wrong choice can lead to problems far down the road.
Luckily, there are a few simple principles you can follow, to avoid what I call the branding trap and make the right choice from the outset. And even if you already have an established brand, knowing about this will help you in your content marketing.