Today’s post is an answer to a question sent by Paula in this recent post. If you know me, you know that I’ve never invested time into growing my social media following or improving my social media marketing skills. Plus, a few years ago, I dropped any and all search engine optimization work and now I don’t do any of that either, for any of my businesses.
If you’ve ever wondered why that is and how it actually turns into an advantage for my business, here’s the answer:
In today’s podcast episode is based on a reader question sent in by Debra. If I tell you that her business is in the home gardening niche and that it’s a highly localized topic, you’ll probably think that whatever’s in this episode doesn’t apply to your business.
However, as you’ll hear, the underlying principles of the 3 steps we look at in this podcast apply to any business model. No matter how far removed your niche is from that of gardening, you’ll be able to grow your business based on what you learn in this episode: