In our previous ActiveGrowth podcast episode, we had a chat with Tim Soulo from Ahrefs about the importance of SEO and knowing your potential customers to increase your website traffic without spending much on it.
You learned that SEO doesn't exclusively happen on your own website: to get quality backlinks and reach more people, you should get featured on other channels. And to make it happen, you need to start doing outreach.
Today, we brought to you Colin Shipp, networking, PR and outreach expert, to dive deeper into effective targeting and outreach. You'll learn how to do your research, reach out to the right people and get the "yes" you need to get more traffic, customers and quality relationships that will help you level up your business.
As much as we advocate the Customer First Approach, once you have a solid product and paying customers, you want to get more of them by increasing your website traffic.
But getting just any sort of traffic won't cut it.
If I send a thousands of middle-aged men to your local lingerie store, some might buy something, but most of them would leave empty-handed. It's the same online.
No, you want quality traffic. People who are actually interested in your services and want to hear more about you, purchase from you, tell your friends about you.
How can you find these people without spending a fortune on ads or a skilled marketing team?
If you're new to SEO, read this article before listening to the podcast!
Everybody wants more traffic. And free traffic, especially.
We've previously covered why you should forget about traffic when you start out. Instead, focus on getting paying customers, right away. If you follow the advice on this site, you'll soon find yourself with a solid business and a small number of customers or clients... but what then?
At some point, traffic generation becomes the logical next step to focus on. That's what this post and our next series of podcast episodes is about.
To start things off, here's a comprehensive list of methods and strategies you can use to get traffic. Specifically, these are bootstrap-friendly "free" traffic generation methods.
A tried and true method of getting more traffic and getting traction for your business is collaboration. Specifically, collaboration with people and companies that are ahead of you in the game – those that have greater reach than you and can give you access to audiences you can’t otherwise reach.
This is the basis of guest posting, JV promotions, cross-selling and many other promotional strategies.
But how exactly can you contact an influencer who could help your business in such a way that you don’t just get ignored? Listen to today’s podcast episode to find out:
Many entrepreneurs dream of living the location independent life: travel the world, live wherever you want and run a thriving business – ideally from you laptop, while sitting on an exotic beach, somewhere.
Dan Andrews, our guest in this episode, doesn’t just live this dream; he’s become a leading expert in location independent businesses and has helped dozens (if not hundreds) achieve the same.
In this podcast episode, Dan shares some truly refreshing insights on growing and managing location independent businesses.