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“Easy Business Opportunities” vs. Doing Difficult Things on Purpose

I recently got one of those "make easy money" emails in my inbox. This one had such a dumb subject line, it inspired me to create this post. It read:

"[NEW] AgencyBlitz Allows ANYONE To Start An Agency NOW"

This subject line epitomizes so much of what is wrong with the make-money-online space - but it also illustrates a specific approach that has given me an advantage for many years.

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