Have you backed yourself into a corner with your choice of branding? Or are you looking to start a new brand and wonder how broad or narrow your focus should be?
It's a tricky situation. Branding is important from the moment you choose a domain name and making the wrong choice can lead to problems far down the road.
Luckily, there are a few simple principles you can follow, to avoid what I call the branding trap and make the right choice from the outset. And even if you already have an established brand, knowing about this will help you in your content marketing.
What is it that you really stand for? What are your biggest values that motivate your decisions? What differentiates you from other companies and makes you more than just a seller of a product or service? Why are you doing it all?
Recently, we published the ActiveGrowth Manifesto to declare our answers to these questions.
In today's podcast episode we explain all the reasons behind publishing this manifesto, why you should do the same regardless of the type of business you have, and the action steps on how you can do it.
Warning: if you're always feeling highly productive, know your goals and priorities and not even the combination of crying babies, barking dogs and unreliable internet connection could distract you, this episode is not for you. Everyone else, read on.
Staying produtive all the time is hard, especially is you don't have a boss and coworkers in the same room to hold you accountable. There's just too much distraction.
The Thrive Themes / ActiveGrowth marketing team is fully remote and has no office. Sounds like a dream, doesn't it? Well, not so much when it comes to productivity. When you can work from whichever timezone and location you want, (my most random location was an Uber in Vegas), without any of your co-workers around you, you have to develop some extreme self-discipline and focus to get shit done.
In today's episode, we all gathered around to share with you how we keep our habits, stay on top of our duties and get quality work done, even when nothing else is stable in our daily lives.
Now you know why you need a good offer and how to create different offers for your product or service. (If you're new here, listen to the first episode in the series here)
Let's take it a step further and tear some of the most amazing niche offers into pieces. Learn why these offer work, what makes them stand out and how they could've gone wrong, so that all you have to do is apply the same principles to your own offers.
At the end of the podcast, you'll find a bonus update to Shane's Big Picture Productivity Experiment.
You have the product, the target audience, the offer... But the key tool to selling is still missing. The tool is: words.
In the previous episode of our Irresisitible Offers podcast series, you learned how to create different offers for the same product and pick the best one.
In the final episode of the Irresistible Offers series, we'll discover how to find those magic works for presenting your offers that will make people take their credit cards out.
Stay tuned and you'll also find out to how you can win $100 USD!
Having an amazing product is great. But if your offer is not good enough, your business will never really take off.
In the previous episode of our Irresisitible Offers podcast series, you could learn how to avoid general offers and find the right niche you should sell to.
In today's episode, we'll show you the next step: we'll talk about how to start creating different offers for the same product, and pick the best one out of them.
How good is your offer? What do you offer to visitors on your website, in exchange for their attention, time and money?
How good that offer is can make or break a business. A bad offer is almost impossible to move, even if your marketing and copywriting are excellent. With a good offer, on the other hand, getting traffic, sales and loyal customers is almost effortless.
But what exactly is a good offer? With this episode, we're starting our newest podcast series at ActiveGrowth which is all about irresisitible offers (and how to create them).
We've seen countless offers - from dreadful to amazing - and in this episode we tackle the first set of problems you must avoid in order to create truly great offers.
So, you have this idea for a business or maybe a new niche to enter. This is perhaps the most crucial moment of the entire project: what you do now will determine whether you dive head-first into a world of pain or whether you'll be taking the first steps towards a thriving new business.
Watch the video below to see the simple approach I use to validate any new business idea in any market.Continue reading