For small businesses and bootstrap marketers, it’s easy to feel persecuted by Google. From banning AdWords and AdSense accounts to Panda updates and from blocking keyword referral data (unless you’re a paying AdWords customer) to an increasing big-brand bias in the search results, it seems like Google is out to get small websites and small businesses.
That might not be literally true, but there’s no doubt that Google’s main goal is to make more money for Google. Being nice to small businesses doesn’t enter the equation for any decisions they make. And that makes relying on them too much a bad idea.
What then, are small businesses and individual SEOs to do? Is there a way to break out of the cycle of constantly trying to adopt to Google’s latest change, only to get smacked down by the next one?
There is. And it’s called the New Traffic Paradigm.