This is a quick post to define the kind of business model I most frequently refer to in posts, videos and podcast episodes.
We can call this business model a “value based business”, although that’s not the only term I use. When I talk about “product and service based businesses”, I’m referring to the same thing. And when I talk about products, services and offers, I’m usually talking about it in the context of a value based business.
So, what exactly is a value based business?