In our previous podcast episode – Part 1 of the Forget Traffic! mini-series – Shane and Hanne introduced the Customer First Approach and why it's so important to avoid chasing more traffic – which is ultimately a 'customer last' approach!
In this episode, Part 2 of the Forget Traffic! series, Shane puts the customer first approach into action by demonstrating how to bootstrap it through an online coaching business right away.
Listen in to discover that getting your first customer takes less tech and a lot less budget than you would have probably guessed.
The most important thing you need to grow your online business is more traffic to your website, right?
Well, here at ActiveGrowth, we say...forget about traffic altogether! In our first full podcast episode – Forget Traffic! Part 1 – we're going to tell you why.
It turns out that web traffic is overrated when it comes to pulling success levers for your online business. In fact, traffic is such an over-emphasized performance indicator that it usually distracts you from much more important things that actually help to grow your business.
In Episode 1: Forget Traffic! – Part 1, Shane and Hanne introduce a business strategy they like to call the Customer First approach.
Download the podcast below to see why a customer first approach is so crucial to sidestepping the grind of audience building and moving you straight towards revenue generation instead.Continue reading
If you follow the advice you find here, you'll soon find yourself with a product or service ready to present to the world and perhaps you even orchestrate a small launch for it.
Now, what if you do all this and get virtually no result? What if no one buys your minimum viable product, no one signs up to your launch list and you get no feedback from the market? Is it time to give up or are there other options?
Discover the answer in today's podcast episode...Continue reading
In the last post, I introduced the concept of Hustle Mode - a state of extreme focus that is necessary to get a new business off the ground quickly.
As was correctly pointed out by several commenters, while Hustle Mode is a great way to make a business successful, it's not a great way to live. If you're in Hustle Mode, your health, social life and perhaps even sanity are taking a hit.
What's worse, Hustle Mode will only get you so far and if you don't know how to successfully escape it again, you'll be stuck in entrepreneurial purgatory.
Watch the video below to learn when, why and how you need to leave the hustle behind.Continue reading
In previous posts, we’ve covered the importance of launching your business by creating a minimum viable product – the smallest possible version of your product idea that you can release and get a real-world response to.
Personally, I swear by this approach and related concepts like the lean startup method and rapid implementation.
But what about the downsides of this approach? What if your minimal product is too minimal and your early users turn away in disappointment? Isn’t it even deceptive to promise a solution and then only deliver a very minimal concept of one?
These are the questions we address in today’s podcast episode…
The end of the year approaches and as has become a tradition on this blog, I want to take a look back and tell you about the most valuable lessons I learnt in the last 12 months.
The year 2014 has been the craziest year I’ve experienced in business so far. By any number you could care to measure, it has been a very successful year and it has been a wild ride. Never before have I experienced so much change and so many things happening, all crammed into such a short time span.
Listen to the audio below to extract as much of the insights Paul and myself absorbed this year and make use of it for your own business:
Some of the web’s most successful businesses swear by the lean startup method. I’ve also personally used this method and I’ve written about minimum viable products as one of the pillars of successfully starting an online business.
In a nutshell, the idea is to create the smallest possible version of a product, release it and then grow the product based on user feedback. This is an idea completely opposed to the usual approach of building the “perfect” product first and only then releasing it to the public.
Creating a minimum viable product is amazingly useful, will make your business more prosperous and yourself more attractive and intelligent… BUT what if your product isn’t suitable for this model?
Read on to find the answer…
As you can imagine, I get asked questions on a regular basis. It’s something I actively invite through comments on this site as well as through the contact form.
I love to get questions (and answer them) because it gives me a real view of where you are in the process of building and growing your online business. My main goal is always to create content that is as useful as possible to you, without wasting any of your time. And I can do a better job of that, the more feedback I get from you.
Last week, I received not one, but 3 excellent questions in a row and they inspired me to write this post.
On the Thrive Themes webiste, I recently published some sales pages and landing pages that… well, let’s just say they aren’t ideal. They may not be catastrophically bad, but if I look at the best sales pages I’ve ever created and compare that to these new pages, a huge difference in quality is apparent.
So, why did I publish these pages? And why am I recommend you do the same? Watch this video to find out if there’s a good reason or if I’ve just gone mad:
Picture this: you’ve come up with an idea for a new product or service (or any kind of value based business) and you’ve decided you’ll create a minimum viable product so you can test your idea against the real world market as quickly as possible. Perhaps you create an information product, like I recommended in a previous post.
You’ve kept costs and time investment low, thus minimizing risk. So, the worst that could happen is that no one’s interested and you move on to the next thing, right?
According to one of our readers, there’s a far worse possible outcome: you could get stuck in Pivot Limbo… forever (que dramatic music). Read on to discover what Pivot Limbo is and how to escape…
I have written about many different aspects of creating and successfully selling products, the foundation of any value based business.
As announced in an earlier video, my goal is to provide you with all the information you need to create your own value based business successfully. So far, I’ve done so in many separate parts (and I’ll reference many of them throughout this post). In this post, I want to provide the big picture. I want to show you the entire system, from start to finish.
This is a quick post to define the kind of business model I most frequently refer to in posts, videos and podcast episodes.
We can call this business model a “value based business”, although that’s not the only term I use. When I talk about “product and service based businesses”, I’m referring to the same thing. And when I talk about products, services and offers, I’m usually talking about it in the context of a value based business.
So, what exactly is a value based business?