This is a further video in my series about why publishing lots of stuff is more important than publishing great stuff.
One of the things that holds entrepreneurs back from publishing content and launching products is this creeping feeling of "it's just not good enough".
Is this a justification for not publishing? Isn't it better to spend more time working on your content or product, so that what you will eventually release will actually be good?
The answer depends on why you hesitate to publish in the first place, as you'll see in today's video.
Last week, as a closure of the ActiveGrowth Podcast launch day, we held a live webinar to answer your questions about the podcast and the topic that we choose for our first three episodes: why you should quit chasing traffic and focus on getting your first customer instead.
Based on all the questions and feedback we got, we decided to record a 4th episode as part of the "Forget Traffic!" series.
We noticed that there's some resistance to the idea of going customer first (even though "get paid sooner!" should be pretty appealing) and we address that in today's episode.
We also walk through several practical examples and case studies on how the customer first approach can work even for the less typical business models.Continue reading
This is a follow up to my post about quality vs. quantity in content marketing. In that post, we came to the conclusion that you can only create good, high quality content through practice. And practice means creating lots of content.
You may agree with this premise, but still struggle to put it into practice. Today's video is a reframe that will help you overcome this problem.
Rob Cornish from Gain Higher Ground returns to our podcast to tell us about how he managed to take several months off (and travel the world), while his business still provides income.
The talk we have with him takes a surprising twist midway through and him, Paul and myself share some unusual but highly valuable insights.