If you're thinking that all that sounds like a lot of work, you're absolutely right! Not only do we advocate doing a lot of work, we also advocate doing very difficult work.
This could be a problem. Maybe you got into online marketing because you wanted to do less work and because you were hoping for some hands-off, passive ways to make a living...
If that's the case, I've got some bad news and some good news for you.
Today, I'm turning my usual approach on its head.
What I normally do is test out different tools, systems and ideas in my own business and life and then report here (in articles and videos) what worked and didn't work for me.
Today, I'm inviting you to join me in my role of being a guinea pig for a new idea. I'm sharing a simple tool that I've developed to make me more productive in 2018, so you can start using it as well, right away.
As you'll see, it's perfectly suited for the start of a new year, which is why I wanted to give you the opportunity to join me in a year-long experiment.
You've been lied to.
I'm sorry to be the bearer of such bad news, but you've been lied to. And it gets worse: you've been lied to by some of the people you admire and look up to, the most.
Specifically, you've been told that you should always give it your best. That you should always give 100%. Perhaps even 110%.
That is the path to success and excellence, is it not? That's how the rich and famous managed to climb to their position in life.
In reality, this is an idea that, if followed in earnest, will keep you small, weak and frustrated.
If you want to make money, you gotta sell something. And that means creating a product of your own. We call this creating a value based business and it's a simple proposition. However, the suggestion to create your own product probably causes a feeling of resistance inside you.
"Isn't creating your own product too difficult?"
"What if I'm not good enough to teach something in an info product or offer a service?"
"And stuff like payment processing and memberships and all that? Isn't that too complicated?"
If various gurus and the ever-passing parade of online marketing trends is to be believed, there are far easier ways to make money. So, why should you go the path of (seemingly) greater resistance and get your hands dirty creating your own product?
As you'll discover in this post, there are many reasons...
You know you're not lazy. You're a hardworking entrenpreneur pursuing your goals. You just need to finish a few things first, before you can go live. It's just that your product is not quite ready yet...
If that's how you feel, you're not alone. Most entrepreneurs would tell you they haven't launched their product / service / website yet, because they feel like it's not complete yet. It's just not good enough.
In fact, perfectionism is probably the most common reasons among entrepreneurs for not shipping. But remember: your job is to ship.
In the latest episode of the ActiveGrowth podcast, we're discussing why perfectionism is standing in the way not just of your business but also of growing your skills.
As always, we filled this episode with practical, actionable advice that you can start following right after listening to us!Continue reading
Do you think coming up with a good idea for a product or learning the skills to build it is hard? If you've tried launching your own product or service before, you know that there's one thing that's even harder: shipping it!
We're here with a brand new podcast series that we named "Your Job Is To Ship".
As the title says, in this series we're discussing why shipping is the most important part of your business, why so many of us fail to do so and leave projects unfinished, and, most importantly: what you can do to get better at shipping quicker.
It's time to take that unfinished book out of your drawer and stop abandoning projects that you've been meaning to finish.Continue reading
This is a further video in my series about why publishing lots of stuff is more important than publishing great stuff.
One of the things that holds entrepreneurs back from publishing content and launching products is this creeping feeling of "it's just not good enough".
Is this a justification for not publishing? Isn't it better to spend more time working on your content or product, so that what you will eventually release will actually be good?
The answer depends on why you hesitate to publish in the first place, as you'll see in today's video.
Last week, as a closure of the ActiveGrowth Podcast launch day, we held a live webinar to answer your questions about the podcast and the topic that we choose for our first three episodes: why you should quit chasing traffic and focus on getting your first customer instead.
Based on all the questions and feedback we got, we decided to record a 4th episode as part of the "Forget Traffic!" series.
We noticed that there's some resistance to the idea of going customer first (even though "get paid sooner!" should be pretty appealing) and we address that in today's episode.
We also walk through several practical examples and case studies on how the customer first approach can work even for the less typical business models.Continue reading
This is a follow up to my post about quality vs. quantity in content marketing. In that post, we came to the conclusion that you can only create good, high quality content through practice. And practice means creating lots of content.
You may agree with this premise, but still struggle to put it into practice. Today's video is a reframe that will help you overcome this problem.
Rob Cornish from Gain Higher Ground returns to our podcast to tell us about how he managed to take several months off (and travel the world), while his business still provides income.
The talk we have with him takes a surprising twist midway through and him, Paul and myself share some unusual but highly valuable insights.