Tag Archives for " marketing "

“Instagram Created a Monster” – On the Inevitable Decline of Social Channels

Every social network that gets popular inevitably declines. They all decline in the same way. And the decline happens for the exact same reason.

If you don't know about this, you'll fall into the "trending traffic" trap again and again. You'll be lured in by "social starlet" success stories, jump on a new platform when it's already too late and experience yet another disappointment.

Read on to discover what drives the inevitable decline of social platforms (and why you need to own your platform, instead).

Continue reading

Visualizing Your Success Will Make You Fail Harder

Do you ever catch yourself staring out of your window, getting dragged away by thinking about your future life? You visualize the successful empire you're going to build, the fame and recognition, the infinity pool in your villa's backyard, the private jet you're going to fly your loved ones to the Bahamas every Christmas...

Wake up! 

While having these pictures in your mind is highly satisfiying, getting carried away by these daydreams is actually hurting your progress big time. 

If you're one of those who often end up daydreaming about the future, stay tuned: our newest podcast episode is the treatment.

Continue reading

Forget About Traffic Generation – Switch to the ‘Customer First’ Approach Instead

The most important thing you need to grow your online business is more traffic to your website, right?

Well, here at ActiveGrowth, we say...forget about traffic altogether! In our first full podcast episode – Forget Traffic! Part 1 – we're going to tell you why.

It turns out that web traffic is overrated when it comes to pulling success levers for your online business. In fact, traffic is such an over-emphasized performance indicator that it usually distracts you from much more important things that actually help to grow your business.

In Episode 1: Forget Traffic! – Part 1, Shane and Hanne introduce a business strategy they like to call the Customer First approach.

Download the podcast below to see why a customer first approach is so crucial to sidestepping the grind of audience building and moving you straight towards revenue generation instead.

Continue reading

2 Free Automation Tools You Must Use To Help Manage Your Brand Online

It turns out that marketing teams and online business owners don’t have superhuman hearing when it comes to detecting whispers about their products and services online.

So how do they manage to always respond to comments every time their company or products are mentioned in blog posts or forum discussions or social media blasts?

Well, it’s not by manually scrounging for data on a daily basis.

Instead, they have automated tools that listen to buzz on the internet for them.

Now, you might think a fancy automated monitoring system costs a monthly fortune to deploy and would be super complicated to setup...but you’d be wrong!

The leading keyword monitoring tools are FREE and only take a few moments to get up and running.

If you have an online business, this quick post will teach you how to start listening to the internet to help manage your brand and product perception in real-time to boost your online authority and make more sales!

Continue reading

Transform Your Gmail Inbox into a Streamlined Email Swipe File

“I’ve always been shameless about stealing good ideas.”

Guess what iconic intellectual property thief said that?

The Mac Daddy of computing himself, Mr. Steve Jobs.

As much as you want to be intrinsically creativity on a daily basis, the truth is that your eureka moments are usually sparked by contact with external ideas. 

If you’re an internet marketer or solo-preneur, "stealing" good ideas is just a crucial skill you must embrace to successfully promote your online business.

Continue reading

The Only 3 Things You Can Do to Increase Your Revenue

Building a business can often feel quite overwhelming. One of your most important tasks is to make the business grow and it seems like there are unlimited possibilities and an endless list of tasks.

Well, I'm about to make this a lot easier for you. When you get right down to it, there are only 3 things you can do to make more money. In this post, you'll get the big-picture overview of these 3 things, so you know what to do next, no matter what your current situation is.​

Continue reading

11 Tools to Automate Your Marketing (Without Breaking the Bank)

If you search for "marketing automation", you might experience some heart palpitations when you start looking at prices. The big marketing automation players like Marketo, Pardot and Hubspot all have pricing plans that range from hundreds of dollars a month to the ominous "contact us". Clearly geared towards large enterprises, rather then scrappy startups.

But don't let that discourage you. Marketing automation is a cornerstone of any successful online business and in this post, you'll discover the tools that are suitable solopreneurs, digital nomads and small teams.​

Continue reading
1 2 3 5