Have you ever pitched an offer to your audience that just fell flat?
Maybe your first thought was that you set your price too high, so you lowered it.
That didn’t help so...you lowered it again. Each time, you got nothing but crickets.
But if your pricing isn’t the problem, what is?
Perhaps it’s the content, language and value of your offer instead. Changing price is easy, but optimizing these 3 elements isn't. They need to be dialed in before your target market will even take notice.
In our first weekly installment of ActiveGrowth’s new newsletter, The Silver Bulletin, we’re going to show you one way to get inside the mind your target audience to find out what they actually need instead of what people say they want.
What method can you can use to do all this?
Something not very fancy at all...Continue reading
In today’s podcast episode, we catch up with Matt Carter, a marketing multi-talent from New Zealand.
Not unlike myself, he used to specialize in SEO, but started changing strategies and business models, when sweeping changes by Google started to change the SEO game. Interestingly, he went in a very different direction from myself and in his typical fashion, managed to uncover some new trends and opportunities and capitalize on them very quickly.
Check out this episode to learn about the systems Matt has created for himself and see how you can sell physical products (even your very own physical products), without having to get your hands dirty…
In today’s podcast episode, Mark Thompson shares the story of how he went from tentative first steps in product creation to owning something of a software product empire today.
How did he reach a large audience with his very first product, before anyone knew him and before he had an audience and reputation of his own? How did he manage to pull off a long series of new product releases, each one selling in the thousands of copies? How can he produce high quality software products in such quick succession?
Listen in to discover the answers to these questions and more…
In this podcast episode, we have the pleasure of speaking with Ana Hoffman from the Traffic Generation Cafe.
Ana, who was also featured in our recent expert roundup, started blogging about three years ago and she quickly went from zero to getting thousands of visitors to her site and building a large and active community.
In this interview, she talks about the importance of having a unique voice as a blogger, the methods she used (and still uses) to get ever increasing numbers of visitors to her site, her experience with scammy network marketing companies (and what happens when she calls them out on their scamminess) and much more.
In today’s podcast episode, our guest is Sunil from the Extra Money Blog.
Sunil has a perspective on online businesses and passive income that’s quite different from the “mainstream” if it can be called that. In the interview, he explains his views on growing and nurturing income sources slowly, but steadily. We also talk about his niche sites and how he makes them Google-slap-proof and he shares his unique insights regarding motivation and drive, to see large projects through to the end.
Listen to the podcast episode below.
In today’s podcast episode, we have a chat with Rob Cornish from GainHigherGround. Rob has gone from absolute beginner to being highly successful in the stock trading as well as the online marketing niche, in the space of just 18 months. The kind of success he’s had is a clear indication that he’s doing something right, so we decided to find out more.
Check out the video or audio below to learn how Rob applies the Pareto principle (80/20) to his business and how he uses what he calls the “Traffic Escalator” method, to drive lots of free, non-Google traffic to his sites and products.
In this week’s episode, we have a guest on our podcast. Michael Aagaard from ContentVerve is a copywriting and conversion optimization specialist from Denmark.
In the podcast, he tells us about his approach to conversion optimization and why sometimes, the best things to do is to break some rules. He also reveals his content marketing strategy for his relatively recently launched English blog.
Check out the video and audio versions of this podcast below: