Tag Archives for " information products "

Simple Business Case Study: How to Become THE Expert in Your Niche (by Making Your Niche Smaller)

If you want people to pay attention to you, it helps to be an expert.

But as you know, becoming an expert takes time. You must amass knowledge, apply it and then develop a strong record of practical success before the internet will consider you an authority.

It’s hard to shortcut that process, but today we’re going to look at a business that managed to do just that.

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Treat Every New Subscriber like a VIP Using This Email Automation Template

You’ll agree that every time a visitor to your website subscribes, it’s a moment to celebrate.

But are you actually treating that conversion with the proper respect it deserves?

I mean, are you just lazily delivering your new fan with a one-and-done “Thanks for signing up, here’s your content upgrade” email? Or are you treating every new subscriber like a VIP and dropping automated value bombs in their inbox every few days after signup?

Look, if you’re not using automated emails to educate, nurture and build trust with your new subscribers, you’re shooting yourself in the foot! Not only are you missing out on longterm sales, but you're also doing your new followers a huge disservice by not providing with them the in-depth content they came to you looking for!

Want to start treating your subscribers like VIPs?

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SendOwl vs WooCommerce vs Easy Digital Downloads: Which Digital Product Delivery Tool Works Best To Sell Your eBook?

The internet isn’t the wild frontier it used to be.

When it comes to selling products online these days, customers expect a premium checkout experience and your local tax office gets upset when it doesn’t receive its cut of the action.

That means your payment process, digital product delivery system, and tax collection methods are now crucial to doing good online business. Basically, you can’t risk half-assing them anymore.

All this is to say that simply slapping a “buy button” on your sales page and calling it a day probably won’t turn out well for your online business in the long run.

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Stripe vs PayPal vs Gumroad: How To Sell eBooks on Your WordPress Website

So you finally managed to finish your first eBook? That’s great...congratulations!

After all those months of struggling to turn your first writing idea into an info-product reality, it’s done and you’re ready to start reaping the benefits of your hard work with some online sales.

Now you just have to find a way to accept money from your audience and you’ll literally be in business.

The problem is that online payment systems can be complex and tough to integrate smoothly with your website. You’re also handling people’s credit card digits so it’s important to get this sales step right.

Read on to learn about the 3 major online payment systems (Stripe, PayPal and GumRoad) so you can launch your eBook now with the payment gateway that’s right for you.

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What a PhD in Psychology Can Teach Us About Overcoming Procrastination

I will launch the product, but I need a good logo first...

I can't publish my book yet, there are so many things I want to change...

I'm going to start selling my e-course, but first I need the perfect design..

Do you ever catch yourself saying this? Putting off a project because you feel like so many things are missing? 

You're not alone.

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How To Go From Your 1st Customer to a Digital Product Empire

How do you move from a Customer First online coaching business to actually selling products online?

In the 3rd episode of the Forget Traffic! podcast mini-series, Shane and Hanne are going to show you exactly how to do that.

If you missed the first two episodes of the series, you can download the audio and read the show notes here: Part 1, Part 2.

In this episode, we lay out a plan you can follow to scale up your business. With the Customer First approach, we may start on a small scale, but as you'll see here, there's a longer term game plan.

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Why Giving Away Your Valuable Content for Free Can Seriously Hurt Your Business

If you sell information products (which is something I recommend you do) and you also do content marketing, you'll inevitably face a dilemma. On the one hand, it's your business to sell your know-how and expertise and on the other hand, giving information away for free is how you can attract an audience.

How can you know what to give away and what to charge for? And if you give away too much, will anyone still have a reason to buy from you?

Watch the video below to see my simple solution to this problem:​

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Looking Back at 2014: Power Curves, Teamwork & Mindset Changes

The end of the year approaches and as has become a tradition on this blog, I want to take a look back and tell you about the most valuable lessons I learnt in the last 12 months.

The year 2014 has been the craziest year I’ve experienced in business so far. By any number you could care to measure, it has been a very successful year and it has been a wild ride. Never before have I experienced so much change and so many things happening, all crammed into such a short time span.

Listen to the audio below to extract as much of the insights Paul and myself absorbed this year and make use of it for your own business:

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How to Create a Minimum Viable Information Product

Some of the web’s most successful businesses swear by the lean startup method. I’ve also personally used this method and I’ve written about minimum viable products as one of the pillars of successfully starting an online business.

In a nutshell, the idea is to create the smallest possible version of a product, release it and then grow the product based on user feedback. This is an idea completely opposed to the usual approach of building the “perfect” product first and only then releasing it to the public.

Creating a minimum viable product is amazingly useful, will make your business more prosperous and yourself more attractive and intelligent… BUT what if your product isn’t suitable for this model?

Read on to find the answer…

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Ask Me (Almost) Anything

As you can imagine, I get asked questions on a regular basis. It’s something I actively invite through comments on this site as well as through the contact form.

I love to get questions (and answer them) because it gives me a real view of where you are in the process of building and growing your online business. My main goal is always to create content that is as useful as possible to you, without wasting any of your time. And I can do  a better job of that, the more feedback I get from you.

Last week, I received not one, but 3 excellent questions in a row and they inspired me to write this post.

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How to Start a Software Business

What’s the best way to build a successful software startup?

As you can imagine, this is not simple question, but in response to an email sent by a reader, I made a video with the simplest possible (and most important) answer I can give.

If you’ve ever wanted to get into the business of selling software, apps or SaaS, this is a must-watch:

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The ActiveGrowth System

I have written about many different aspects of creating and successfully selling products, the foundation of any value based business.

As announced in an earlier video, my goal is to provide you with all the information you need to create your own value based business successfully. So far, I’ve done so in many separate parts (and I’ll reference many of them throughout this post). In this post, I want to provide the big picture. I want to show you the entire system, from start to finish.

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