If you want people to pay attention to you, it helps to be an expert.But as you know, becoming an expert takes time. You must amass knowledge, apply it and then develop a strong record of practical success before the internet will consider you an authority.It’s hard to shortcut that process, but today we’re going to look at a business that managed to do just that.How? By keeping it simple.In our second ActiveGrowth Simple Business Case Study, I'm going to ...

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You’ll agree that every time a visitor to your website subscribes, it’s a moment to celebrate.But are you actually treating that conversion with the proper respect it deserves?I mean, are you just lazily delivering your new fan with a one-and-done “Thanks for signing up, here’s your content upgrade” email? Or are you treating every new subscriber like a VIP and dropping automated value bombs in their inbox every few days after signup?Look, if you’re not using automated emails to educate, ...

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The internet isn’t the wild frontier it used to be.When it comes to selling products online these days, customers expect a premium checkout experience and your local tax office gets upset when it doesn’t receive its cut of the action.That means your payment process, digital product delivery system, and tax collection methods are now crucial to doing good online business. Basically, you can’t risk half-assing them anymore. All this is to say that simply slapping a “buy button” on your ...

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So you finally managed to finish your first eBook? That’s great…congratulations! After all those months of struggling to turn your first writing idea into an info-product reality, it’s done and you’re ready to start reaping the benefits of your hard work with some online sales. Now you just have to find a way to accept money from your audience and you’ll literally be in business. The problem is that online payment systems can be complex and tough to integrate smoothly ...

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I will launch the product, but I need a good logo first...I can't publish my book yet, there are so many things I want to change...I'm going to start selling my e-course, but first I need the perfect design..Do you ever catch yourself saying this? Putting off a project because you feel like so many things are missing? You're not alone.​ ...

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How do you move from a Customer First online coaching business to actually selling products online?In the 3rd episode of the Forget Traffic! podcast mini-series, Shane and Hanne are going to show you exactly how to do that.If you missed the first two episodes of the series, you can download the audio and read the show notes here: Part 1, Part 2. In this episode, we lay out a plan you can follow to scale up your business. With the Customer First ...

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Online course creators face a tough question: where do you draw the line between your free content and your paid content?Anyone selling online courses or selling information products of any kind needs to answer this question. After all, content marketing is all about providing useful, valuable information for free...But when are you giving away too much of your information for free? How can you do content marketing without cannibalizing content that goes into your premium information products?Where to Place the ...

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The end of the year approaches and as has become a tradition on this blog, I want to take a look back and tell you about the most valuable lessons I learnt in the last 12 months. The year 2014 has been the craziest year I’ve experienced in business so far. By any number you could care to measure, it has been a very successful year and it has been a wild ride. Never before have I experienced so much ...

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Some of the web’s most successful businesses swear by the lean startup method. I’ve also personally used this method and I’ve written about minimum viable products as one of the pillars of successfully starting an online business. In a nutshell, the idea is to create the smallest possible version of a product, release it and then grow the product based on user feedback. This is an idea completely opposed to the usual approach of building the “perfect” product first and ...

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As you can imagine, I get asked questions on a regular basis. It’s something I actively invite through comments on this site as well as through the contact form. I love to get questions (and answer them) because it gives me a real view of where you are in the process of building and growing your online business. My main goal is always to create content that is as useful as possible to you, without wasting any of your time. ...

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